Table 6.

Selective coding

CategorySubcategory
Platform-driven intelligenceMarket analysis
Strategic decision-making
Platform-based competitive strategies
Digital legitimacyProfile validation
Engagement and networking
Country-of-origin brand effect
Digital customer experiencePersonalization of interactions
Customer support
Platform-driven innovationEmerging technologies
Innovative business models
Dynamic adaptationDynamic localization
Cultural alignment
Managing institutional challenges
Quality screening
Digital risk managementCybersecurity
Platform risk management
Building digital trust

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