Topic descriptives and trends
| Theme | No. | Topic | Trend: linear | Trend: quadratic | Trend | n | Mean | SD | Min. | Max. |
|---|---|---|---|---|---|---|---|---|---|---|
| Group consolidation and finance | 1 | Group consolidation and regulation compliance | 0.0004* | Hot | 1,450 | 0.07 | 0.07 | 0.01 | 0.39 | |
| 2 | Group finance and controlling tasks | 0.0005** | 0.00005* | Hot | 1,244 | 0.06 | 0.06 | 0.01 | 0.45 | |
| 3 | Group reporting and calculation | 0.00005* | Reviving | 1,597 | 0.07 | 0.06 | 0.01 | 0.52 | ||
| Financial accounting tasks | 4 | Routine financial accounting and invoicing tasks | −0.0005** | Cold | 1,572 | 0.08 | 0.07 | 0.01 | 0.43 | |
| 5 | Routine financial accounting and credit collection tasks | −0.0011*** | Cold | 875 | 0.05 | 0.07 | 0.01 | 0.57 | ||
| 6 | Financial statement and tax tasks | −0.0013*** | Cold | 1,647 | 0.07 | 0.07 | 0.01 | 0.49 | ||
| Management accounting tasks | 7 | Cost accounting | −0.006*** | −0.0002* | Cold | 635 | 0.13 | 0.23 | 0.01 | 0.90 |
| 8 | Decision-support and analytical tasks | −0.0004* | Cold | 1,772 | 0.07 | 0.08 | 0.01 | 0.75 | ||
| 9 | Group development and monitoring | −0.0005*** | Cold | 1,387 | 0.05 | 0.05 | 0.01 | 0.56 | ||
| 10 | Public sector financial administration | 0.0008* | Hot | 1,088 | 0.09 | 0.10 | 0.01 | 0.59 | ||
| 11 | Public sector planning and development | 0.0019*** | Hot | 987 | 0.09 | 0.12 | 0.01 | 0.56 | ||
| 12 | Operational control and planning tasks | 0.00006** | Reviving | 1,259 | 0.06 | 0.06 | 0.01 | 0.47 | ||
| Sustainability | 13 | Sustainability | 0.0007*** | Hot | 1,461 | 0.06 | 0.05 | 0.01 | 0.39 |
| Theme | No. | Topic | Trend: linear | Trend: quadratic | Trend | Mean | Min. | Max. | ||
|---|---|---|---|---|---|---|---|---|---|---|
| Group consolidation and finance | 1 | Group consolidation and regulation compliance | 0.0004 | 1,450 | 0.07 | 0.07 | 0.01 | 0.39 | ||
| 2 | Group finance and controlling tasks | 0.0005 | 0.00005 | 1,244 | 0.06 | 0.06 | 0.01 | 0.45 | ||
| 3 | Group reporting and calculation | 0.00005 | 1,597 | 0.07 | 0.06 | 0.01 | 0.52 | |||
| Financial accounting tasks | 4 | Routine financial accounting and invoicing tasks | −0.0005 | 1,572 | 0.08 | 0.07 | 0.01 | 0.43 | ||
| 5 | Routine financial accounting and credit collection tasks | −0.0011 | 875 | 0.05 | 0.07 | 0.01 | 0.57 | |||
| 6 | Financial statement and tax tasks | −0.0013 | 1,647 | 0.07 | 0.07 | 0.01 | 0.49 | |||
| Management accounting tasks | 7 | Cost accounting | −0.006 | −0.0002 | 635 | 0.13 | 0.23 | 0.01 | 0.90 | |
| 8 | Decision-support and analytical tasks | −0.0004 | 1,772 | 0.07 | 0.08 | 0.01 | 0.75 | |||
| 9 | Group development and monitoring | −0.0005 | 1,387 | 0.05 | 0.05 | 0.01 | 0.56 | |||
| 10 | Public sector financial administration | 0.0008* | 1,088 | 0.09 | 0.10 | 0.01 | 0.59 | |||
| 11 | Public sector planning and development | 0.0019 | 987 | 0.09 | 0.12 | 0.01 | 0.56 | |||
| 12 | Operational control and planning tasks | 0.00006 | 1,259 | 0.06 | 0.06 | 0.01 | 0.47 | |||
| 13 | Sustainability | 0.0007 | 1,461 | 0.06 | 0.05 | 0.01 | 0.39 |
Note(s): *p-value < 0.05, **p-value < 0.01, ***p-value < 0.001; n reflects the number of advertisements exceeding the 0.01 topic-proportion filter threshold
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