Price and economic attributes
| Second order attribute | First order attributes | Source papers |
|---|---|---|
| Pricing strategy and market positioning | Cheaper; Promotions/Low Prices; Premium Pricing and Market Positioning; Price Point Accessibility; Price Competitiveness; Economic Value and Positioning Strategy | Foti et al. (2019), Eldesouky et al. (2020), Paffarini et al. (2025), Chaloupkova et al. (2025), Narassima et al. (2025), Balcıoğlu et al. (2025), Czine et al. (2025), Wallmo and Kosaka (2025), D'Adamo et al. (2024) |
| Value communication and economic benefits | Price Level/Premium; Value Proposition Communication; Price/Cost Proposition | Nath and Agrawal (2023), Li (2025), Mitrache et al. (2025), Zhang et al. (2025) |
| Second order attribute | First order attributes | Source papers |
|---|---|---|
| Pricing strategy and market positioning | Cheaper; Promotions/Low Prices; Premium Pricing and Market Positioning; Price Point Accessibility; Price Competitiveness; Economic Value and Positioning Strategy | |
| Value communication and economic benefits | Price Level/Premium; Value Proposition Communication; Price/Cost Proposition |
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