Table 10 Consumer value assessment... | Emerald Publishing

Table 10

Consumer value assessment methods

Value	Data collection	Analytical method	Independent variables	Dependent variables	References
Conditional value	Structured online survey	PLS-SEM; ANN; IPMA	Conditional Value; GAR; CES	Purchase Intentions	Essiz and Senyuz (2024)
Emotional value	Structured online survey; Questionnaire	PLS-SEM; ANN; IPMA; Simple Regression; SEM; CFA	Emotional Value; GAR; CES; Firm Environmental Strategy; Customer Environmental Consciousness; Consumption Values	Purchase Intentions; Green Product Development	Essiz and Senyuz (2024), Tsai et al. (2012), Yuan et al. (2022)
epistemic value	Structured online survey; Questionnaire	Exploratory Factor Analysis; PLS-SEM; ANN; IPMA; SEM; CFA	Epistemic Value; GAR; CES; Firm Environmental Strategy; Customer Environmental Consciousness; Consumption Values	Purchase Intentions; Structure of Values and Attitudes	Bossle et al. (2015), Essiz and Senyuz (2024), Yuan et al. (2022)
Functional value	Structured online survey; Questionnaire	PLS-SEM; ANN; IPMA; SEM; CFA; Simple Regression	Functional Value; GAR; CES; Firm Environmental Strategy; Customer Environmental Consciousness; Consumption Values	Purchase Intentions; Structure of Values and Attitudes; Green Product Development	Essiz and Senyuz (2024), Tsai et al. (2012), Yuan et al. (2022)
Green value	Structured online survey; Questionnaire	PLS-SEM; ANN; IPMA; SEM; CFA; Simple Regression	Green Value; GAR; CES; Willingness to Pay (WTP); Customer Environmental Consciousness; Consumption Values	Average Variance Extracted (AVE); Declared vs. Revealed WTP; Purchase Intentions	Bovea and Vidal (2004), Essiz and Senyuz (2024), Li et al. (2021), Yuan et al. (2022)
Social value	Face-to-face interviews; Structured online survey; Questionnaire	Exploratory Factor Analysis; PLS-SEM; ANN; IPMA; SEM; CFA; Simple Regression	Social Value; GAR; CES; Firm Environmental Strategy; Customer Environmental Consciousness; Consumption Values	Demand-Side Analysis for Sustainable Products; Green Product Development; Purchase Intentions	Bossle et al. (2015), Essiz and Senyuz (2024), Tsai et al. (2012), Yuan et al. (2022)

Value	Data collection	Analytical method	Independent variables	Dependent variables	References
Conditional value	Structured online survey	PLS-SEM; ANN; IPMA	Conditional Value; GAR; CES	Purchase Intentions	Essiz and Senyuz (2024)
Emotional value	Structured online survey; Questionnaire	PLS-SEM; ANN; IPMA; Simple Regression; SEM; CFA	Emotional Value; GAR; CES; Firm Environmental Strategy; Customer Environmental Consciousness; Consumption Values	Purchase Intentions; Green Product Development	Essiz and Senyuz (2024), Tsai et al. (2012), Yuan et al. (2022)
epistemic value	Structured online survey; Questionnaire	Exploratory Factor Analysis; PLS-SEM; ANN; IPMA; SEM; CFA	Epistemic Value; GAR; CES; Firm Environmental Strategy; Customer Environmental Consciousness; Consumption Values	Purchase Intentions; Structure of Values and Attitudes	Bossle et al. (2015), Essiz and Senyuz (2024), Yuan et al. (2022)
Functional value	Structured online survey; Questionnaire	PLS-SEM; ANN; IPMA; SEM; CFA; Simple Regression	Functional Value; GAR; CES; Firm Environmental Strategy; Customer Environmental Consciousness; Consumption Values	Purchase Intentions; Structure of Values and Attitudes; Green Product Development	Essiz and Senyuz (2024), Tsai et al. (2012), Yuan et al. (2022)
Green value	Structured online survey; Questionnaire	PLS-SEM; ANN; IPMA; SEM; CFA; Simple Regression	Green Value; GAR; CES; Willingness to Pay (WTP); Customer Environmental Consciousness; Consumption Values	Average Variance Extracted (AVE); Declared vs. Revealed WTP; Purchase Intentions	Bovea and Vidal (2004), Essiz and Senyuz (2024), Li et al. (2021), Yuan et al. (2022)
Social value	Face-to-face interviews; Structured online survey; Questionnaire	Exploratory Factor Analysis; PLS-SEM; ANN; IPMA; SEM; CFA; Simple Regression	Social Value; GAR; CES; Firm Environmental Strategy; Customer Environmental Consciousness; Consumption Values	Demand-Side Analysis for Sustainable Products; Green Product Development; Purchase Intentions	Bossle et al. (2015), Essiz and Senyuz (2024), Tsai et al. (2012), Yuan et al. (2022)

Source(s): Authors' own elaboration