The TCCM framework
| Study | Paper reference | Theory | Characteristics | Contexts | Methodology |
|---|---|---|---|---|---|
| Study 1 | Ajzen (1991) | Theory of Planned Behaviour | Attitudes, anti-consumption behaviour | General consumer behaviour | Theoretical framework |
| Study 2 | Stern (2000) | Value-Belief Norm theory (VBN) | Environmental concerns, Moral beliefs | Environmental Behaviour | Theoretical framework |
| Study 3 | Arnould and Thompson (2005) | Consumer Culture Theory (CCT) | Social identity, Consumer culture | Cultural Consumer Identity | Theoretical framework |
| Study 4 | Choi and Johnson (2019) | Theory of Planned Behaviour (TPB) | Perceived Behaviour Control, Purchase Intention | Geographic: Asia (South Korea) | Quantitative: Survey with SEM |
| Study 5 | Lee and Yun (2015) | Theory of Planned Behaviour (TPB) | Attitudes, Anti-consumption Behaviour, Purchase Intention | Geographic: Asia (South Korea) | Quantitative: Survey with regression analysis |
| Study 6 | Albinsson and Perera (2012) | Value-Belief Norm theory (VBN) | Personal values, Environmental beliefs, Moral norms | Geographic region: North America (US) | Qualitative: Ethnography |
| Study 7 | Black and Cherrier (2010) | Value-Belief Norm theory (VBN) | Ethical concerns, Environmental concerns, Sustainable lifestyle, Anti-consumption | Geographic region: Europe (UK) | Mixed Methods: Survey and Interviews |
| Study 8 | Cherrier (2009) | Consumer Culture Theory (CCT) | Consumer Resistance, Identity concerns, Anti-Consumption motivations | Cultural context: Consumer identity | Qualitative: Thematic analysis |
| Study 9 | Zavestoski (2002) | Consumer Culture Theory (CCT) | Consumer Resistance, Personal ethics, Anti-Consumption | Cultural context: Consumer identity | Qualitative: Grounded theory |
| Study 10 | Shaw and Newholm (2002) | Consumer Culture Theory (CCT) | Ethical concerns, Consumer empowerment, Anti-consumption | Geographic region: Europe (UK) | Qualitative: Interviews |
| Study 11 | Iyer and Muncy (2009) | Consumer Culture Theory (CCT) | Ethical Concerns, Anti-consumption behaviour | Geographic region: North America (US) | Quantitative: Survey |
| Study 12 | Shaw and Shiu (2013) | Theory of Planned Behaviour | Ethical concerns, Purchase intention | Geographic region: Europe (UK) | Quantitative: Surveys with SEM |
| Study 13 | Carrington et al. (2014) | Theory of Planned Behaviour | Ethical concerns, Purchase intention | Market segment: Ethical consumers | Quantitative: Survey |
| Study 14 | Peattie and Peattie (2018) | Value-Belief Norm Theory (VBN) | Environmental concerns, social marketing | Market segment: Eco-conscious consumers | Quantitative: Survey |
| Study 15 | Ottman (2018) | Theory of Planned Behaviour | Environmental concerns, green marketing, Purchase Intention | Geographic region: North America | Mixed method: Survey and Interview |
| Study 16 | Griskevicius et al. (2010) | Value-Belief Norm Theory (VBN) | Environmental concerns, eco-friendly consumption | Market segment: Environmentally conscious consumers | Quantitative: Experiment |
| Study 17 | D'Souza et al. (2021) | Value-Belief Norm Theory (VBN) | Environmental concerns, Purchase Intention | Market segment: Eco-conscious consumers | Quantitative: Survey |
| Study 18 | Thompson and Arsel (2004) | Consumer Culture Theory | Consumer resistance, anti-corporate experiences | Sector: Food and Beverage | Qualitative: Ethnography |
| Study 19 | Shaw and Newholm (2017) | Theory of Planned Behaviour | Ethical concerns, Consumer Empowerment | Market segment: Ethical consumers | Quantitative: Survey |
| Study 20 | Friedman (2019) | Theory of Planned Behaviour (TPB) | Ethical concerns, consumer boycotts | Cultural context: Consumer activism | Qualitative: Interviews |
| Study 21 | Mohr et al. (2020) | Theory of Planned Behaviour (TPB) | Ethical concerns, corporate social responsibility, purchase intention | Market segment: Socially conscious consumers | Quantitative: Survey |
| Study 22 | Bray et al. (2021) | Value-Belief-Norm Theory (VBN) | Ethical concerns, ethical branding | Market segment: Ethical consumers | Mixed methods: Survey and Interviews |
| Study 23 | Chatzidakis et al. (2012) | Theory of Planned Behaviour (TPB) | Consumer resistance, ethical concerns | Cultural context: Local communities | Qualitative: Case study |
| Study 24 | Klein et al. (2004) | Theory of Planned Behaviour (TPB) | Political concerns, consumer boycotts, brand rejection | Cultural context: Political activism | Quantitative: Survey |
| Study 25 | Lee et al. (2012) | Theory of Planned Behaviour (TPB) | Consumer well-being | Market segment: Health-conscious consumers | Quantitative: Survey |
| Study 26 | Raghunathan et al. (2006) | Theory of Planned Behaviour (TPB) | Consumer well-being, fast-food consumption | Sector: Food and agriculture | Quantitative: Experiment |
| Study 27 | Strizhakova and Coulter (2013) | Value-Belief-Norm Theory (VBN) | Consumer well-being, health risks, artificial additives | Market segment: Health-conscious consumers | Quantitative: Survey |
| Study 28 | Escalas and Bettman (2005) | Identity Theory | Social identity, brand avoidance | Cultural context: Social identity | Quantitative: Experiment |
| Study 29 | White and Dahl (2020) | Identity Theory | Social identity, anti-consumption | Cultural context: Social identity | Quantitative: Experiment |
| Study 30 | Berger and Heath (2007) | Identity Theory | Social identity | Cultural context: Social identity | Quantitative: Experiment |
| Study 31 | Seegebarth et al. (2016) | Value-Belief-Norm Theory (VBN) | Environmental concerns, anti-consumption | Geographic region: Europe (Germany) | Mixed methods: Survey and Focus groups |
| Study 32 | Vesterinen and Suikkanen (2022) | Consumer Culture Theory (CCT) | Consumer culture, anti-consumption | Sector: Fashion; Geographic region: Europe | Qualitative: Interviews |
| Study 33 | Hogg et al. (2009) | Consumer Culture Theory (CCT) | Anti-consumption, consumer resistance, voluntary simplicity | Cultural context: Alternative lifestyles | Qualitative: Thematic analysis |
| Study 34 | Hoffmann and Hutter (2012) | Theory of Planned Behaviour (TPB) | Ethical concerns, consumer boycotts | Geographic region: Australia | Quantitative: Survey |
| Study 35 | Stokburger-Sauer et al. (2012) | Identity Theory | Social identity | Market segment: Brand consumers | Mixed methods: Interviews and Survey |
| Study 36 | Webb et al. (2008) | Value-Belief-Norm Theory (VBN) | Environmental concerns | Market segment: Environmentally conscious consumers | Quantitative: Survey |
| Study 37 | Makarem and Jae (2016) | Identity Theory | Social identity, rejection behaviour | Cultural context: Social identity | Quantitative: Survey with SEM |
| Study 38 | Chatzidakis and Lee (2013) | Theory of Planned Behaviour (TPB) | Ethical concerns, anti-consumption behaviour | Market segment: Ethical consumers | Qualitative: Interviews |
| Study 39 | Reckwitz (2002) | Social Practice Theory | Social practices, cultural practices | Cultural context: Social practices | Theoretical framework |
| Study 40 | Stryker and Burke (2000) | Identity Theory | Social identity | Cultural context: Social identity | Theoretical framework |
| Study 41 | DiMaggio and Powell (1983) | Institutional Theory | Institutional pressures, isomorphism | Organizational context | Theoretical framework |
| Study 42 | Nguyen (2021) | Theory of Planned Behaviour | Ethical concerns, social identity | Market segment: Brand loyal consumers | Quantitative: Survey |
| Study | Paper reference | Theory | Characteristics | Contexts | Methodology |
|---|---|---|---|---|---|
| Study 1 | Theory of Planned Behaviour | Attitudes, anti-consumption behaviour | General consumer behaviour | Theoretical framework | |
| Study 2 | Value-Belief Norm theory (VBN) | Environmental concerns, Moral beliefs | Environmental Behaviour | Theoretical framework | |
| Study 3 | Consumer Culture Theory (CCT) | Social identity, Consumer culture | Cultural Consumer Identity | Theoretical framework | |
| Study 4 | Theory of Planned Behaviour (TPB) | Perceived Behaviour Control, Purchase Intention | Geographic: Asia (South Korea) | Quantitative: Survey with SEM | |
| Study 5 | Theory of Planned Behaviour (TPB) | Attitudes, Anti-consumption Behaviour, Purchase Intention | Geographic: Asia (South Korea) | Quantitative: Survey with regression analysis | |
| Study 6 | Value-Belief Norm theory (VBN) | Personal values, Environmental beliefs, Moral norms | Geographic region: North America (US) | Qualitative: Ethnography | |
| Study 7 | Value-Belief Norm theory (VBN) | Ethical concerns, Environmental concerns, Sustainable lifestyle, Anti-consumption | Geographic region: Europe (UK) | Mixed Methods: Survey and Interviews | |
| Study 8 | Consumer Culture Theory (CCT) | Consumer Resistance, Identity concerns, Anti-Consumption motivations | Cultural context: Consumer identity | Qualitative: Thematic analysis | |
| Study 9 | Consumer Culture Theory (CCT) | Consumer Resistance, Personal ethics, Anti-Consumption | Cultural context: Consumer identity | Qualitative: Grounded theory | |
| Study 10 | Consumer Culture Theory (CCT) | Ethical concerns, Consumer empowerment, Anti-consumption | Geographic region: Europe (UK) | Qualitative: Interviews | |
| Study 11 | Consumer Culture Theory (CCT) | Ethical Concerns, Anti-consumption behaviour | Geographic region: North America (US) | Quantitative: Survey | |
| Study 12 | Theory of Planned Behaviour | Ethical concerns, Purchase intention | Geographic region: Europe (UK) | Quantitative: Surveys with SEM | |
| Study 13 | Theory of Planned Behaviour | Ethical concerns, Purchase intention | Market segment: Ethical consumers | Quantitative: Survey | |
| Study 14 | Value-Belief Norm Theory (VBN) | Environmental concerns, social marketing | Market segment: Eco-conscious consumers | Quantitative: Survey | |
| Study 15 | Theory of Planned Behaviour | Environmental concerns, green marketing, Purchase Intention | Geographic region: North America | Mixed method: Survey and Interview | |
| Study 16 | Value-Belief Norm Theory (VBN) | Environmental concerns, eco-friendly consumption | Market segment: Environmentally conscious consumers | Quantitative: Experiment | |
| Study 17 | Value-Belief Norm Theory (VBN) | Environmental concerns, Purchase Intention | Market segment: Eco-conscious consumers | Quantitative: Survey | |
| Study 18 | Consumer Culture Theory | Consumer resistance, anti-corporate experiences | Sector: Food and Beverage | Qualitative: Ethnography | |
| Study 19 | Theory of Planned Behaviour | Ethical concerns, Consumer Empowerment | Market segment: Ethical consumers | Quantitative: Survey | |
| Study 20 | Theory of Planned Behaviour (TPB) | Ethical concerns, consumer boycotts | Cultural context: Consumer activism | Qualitative: Interviews | |
| Study 21 | Theory of Planned Behaviour (TPB) | Ethical concerns, corporate social responsibility, purchase intention | Market segment: Socially conscious consumers | Quantitative: Survey | |
| Study 22 | Value-Belief-Norm Theory (VBN) | Ethical concerns, ethical branding | Market segment: Ethical consumers | Mixed methods: Survey and Interviews | |
| Study 23 | Theory of Planned Behaviour (TPB) | Consumer resistance, ethical concerns | Cultural context: Local communities | Qualitative: Case study | |
| Study 24 | Theory of Planned Behaviour (TPB) | Political concerns, consumer boycotts, brand rejection | Cultural context: Political activism | Quantitative: Survey | |
| Study 25 | Theory of Planned Behaviour (TPB) | Consumer well-being | Market segment: Health-conscious consumers | Quantitative: Survey | |
| Study 26 | Theory of Planned Behaviour (TPB) | Consumer well-being, fast-food consumption | Sector: Food and agriculture | Quantitative: Experiment | |
| Study 27 | Value-Belief-Norm Theory (VBN) | Consumer well-being, health risks, artificial additives | Market segment: Health-conscious consumers | Quantitative: Survey | |
| Study 28 | Identity Theory | Social identity, brand avoidance | Cultural context: Social identity | Quantitative: Experiment | |
| Study 29 | Identity Theory | Social identity, anti-consumption | Cultural context: Social identity | Quantitative: Experiment | |
| Study 30 | Identity Theory | Social identity | Cultural context: Social identity | Quantitative: Experiment | |
| Study 31 | Value-Belief-Norm Theory (VBN) | Environmental concerns, anti-consumption | Geographic region: Europe (Germany) | Mixed methods: Survey and Focus groups | |
| Study 32 | Consumer Culture Theory (CCT) | Consumer culture, anti-consumption | Sector: Fashion; Geographic region: Europe | Qualitative: Interviews | |
| Study 33 | Consumer Culture Theory (CCT) | Anti-consumption, consumer resistance, voluntary simplicity | Cultural context: Alternative lifestyles | Qualitative: Thematic analysis | |
| Study 34 | Theory of Planned Behaviour (TPB) | Ethical concerns, consumer boycotts | Geographic region: Australia | Quantitative: Survey | |
| Study 35 | Identity Theory | Social identity | Market segment: Brand consumers | Mixed methods: Interviews and Survey | |
| Study 36 | Value-Belief-Norm Theory (VBN) | Environmental concerns | Market segment: Environmentally conscious consumers | Quantitative: Survey | |
| Study 37 | Identity Theory | Social identity, rejection behaviour | Cultural context: Social identity | Quantitative: Survey with SEM | |
| Study 38 | Theory of Planned Behaviour (TPB) | Ethical concerns, anti-consumption behaviour | Market segment: Ethical consumers | Qualitative: Interviews | |
| Study 39 | Social Practice Theory | Social practices, cultural practices | Cultural context: Social practices | Theoretical framework | |
| Study 40 | Identity Theory | Social identity | Cultural context: Social identity | Theoretical framework | |
| Study 41 | Institutional Theory | Institutional pressures, isomorphism | Organizational context | Theoretical framework | |
| Study 42 | Theory of Planned Behaviour | Ethical concerns, social identity | Market segment: Brand loyal consumers | Quantitative: Survey |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.