Table 3. Negotiated outcomes arising... | Emerald Publishing

Table 3.

Negotiated outcomes arising from dissonant decision contexts

Case	Impact materiality	Financial materiality	Outcomes
Bottle weight	Bottles should be as light as possible	Lighter bottles reduce costs	Compromise: new weights of 400 g and 380 g (down from 580 g and 450 g)
Bottle weight	Bottles should be as light as possible	Heavier bottles connote prestige
Sugarcane-based caps	Positive impact	No difference	Regulatory constraints: no adoption due to Chianti Classico rules
LPG heating system	Reduced CO₂ and SOx emissions	Initially: no difference then: sudden rise in LPG prices due to geopolitical tensions	Imbalance: higher operational costs and lower emissions
Integrated vs organic production	Discovered that integrated farming produced less externalities	Higher revenues of organic wine	Win-win: integrated production led to important harvesting benefits
Integrated vs organic production		Higher costs and risks of organic production

Case	Impact materiality	Financial materiality	Outcomes
Bottle weight	Bottles should be as light as possible	Lighter bottles reduce costs	Compromise: new weights of 400 g and 380 g (down from 580 g and 450 g)
Bottle weight	Bottles should be as light as possible	Heavier bottles connote prestige
Sugarcane-based caps	Positive impact	No difference	Regulatory constraints: no adoption due to Chianti Classico rules
LPG heating system	Reduced CO₂ and SOx emissions	Initially: no difference then: sudden rise in LPG prices due to geopolitical tensions	Imbalance: higher operational costs and lower emissions
Integrated vs organic production	Discovered that integrated farming produced less externalities	Higher revenues of organic wine	Win-win: integrated production led to important harvesting benefits
Integrated vs organic production		Higher costs and risks of organic production