Call to action and customer engagement
| Architecture | Call to action | Responsibility | Level of customer engagement |
|---|---|---|---|
| Make together | Buy this product: 1% of sales proceeds will be donated to the “BEST Together” association | The consumer purchases and the retailer donates | Low |
| In-sourcing | Buy this product: the loyalty points accumulated will be donated to the “BEST Together” association | The consumer purchases and donates loyalty points | Medium |
| Crowd-sourcing | Buy this product: return the empty bottle to the supermarket to support the “BEST Together” association | The consumer purchases and actively returns the product in store | High |
| Architecture | Call to action | Responsibility | Level of customer engagement |
|---|---|---|---|
| The consumer purchases and the retailer donates | Low | ||
| The consumer purchases and donates loyalty points | Medium | ||
| The consumer purchases and actively returns the product in store | High |
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