Distribution of online brand advocacy dimensions in Call of Duty and Battlefield
| Online brand advocacy dimension | Call of Duty (n = 6,952) | Battlefield (n = 16,435) |
|---|---|---|
| Brand Defence | 3,116 (45%) | 8,562 (52%) |
| Brand Positivity | 1,765 (25%) | 5,292 (32%) |
| Brand Appraisal | 1,493 (21%) | 4,938 (30%) |
| Brand Zest | 940 (14%) | 2,711 (16%) |
| Virtual Positive Expression | 658 (9%) | 1,124 (7%) |
| Brand Knowledge | 235 (3%) | 1,068 (6%) |
| Online brand advocacy dimension | ||
|---|---|---|
| 3,116 (45%) | 8,562 (52%) | |
| 1,765 (25%) | 5,292 (32%) | |
| 1,493 (21%) | 4,938 (30%) | |
| 940 (14%) | 2,711 (16%) | |
| 658 (9%) | 1,124 (7%) | |
| 235 (3%) | 1,068 (6%) |
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