Interview guideline – English version
| Section | Question | |
|---|---|---|
| Background information | ||
| Q1: Can you briefly describe your organization (industry, size, location)? | ||
| Q2: Can you briefly describe your role in technology or innovation decisions? | ||
| Technology context | ||
| Q3: What GenAI tools or apps are currently in use within your organization (e.g., ChatGPT, Midjourney, GitHub Copilot)? | ||
| Q4: What features or functionality influenced your decision to adopt these tools? | ||
| Q5: What specific use cases have you applied GenAI to? | ||
| Q6: What challenges have you encountered using these tools? | ||
| Q7: What other technologies have supported the adoption of GenAI (e.g. CRM, ERP, cloud platforms, APIs)? | ||
| Organizational context | ||
| Q8: Who in your organization is driving or championing GenAI adoption? Is there formal leadership or a dedicated team? | ||
| Q9: What internal resources have enabled GenAI adoption? | ||
| Q10: How is GenAI adoption aligned with your organization’s strategic goals? | ||
| Q11: Has the adoption of GenAI led to changes in roles, workflows, or organizational culture? | ||
| Environmental context | ||
| Q12: How have external actors influenced your decision to adopt GenAI (e.g. customers, competitors, suppliers, regulators)? | ||
| Q13: What external barriers have you encountered? | ||
| Q14: What external enablers have helped in adoption? | ||
| Q15: Are you aware of any AI-specific regulations, ethical guidelines, or privacy laws that affect your use of GenAI? | ||
| Organizational maturity and usage patterns | ||
| Q16: How is GenAI used across your organization (isolated pilots, coordinated across teams, enterprise-wide approach)? | ||
| Q17: Has your organization developed any internal GenAI guidelines or frameworks? If yes, are these widely adopted and understood? | ||
| Q18: Have you implemented any formal learning opportunities related to GenAI (e.g. internal training, knowledge hubs, workshops)? | ||
| Q19: To what extent have external partners supported your GenAI journey (e.g. entrepreneurial ecosystems, AI coaches, academic institutions, consultants)? | ||
| Q20: What measurable benefits have you observed from GenAI usage? | ||
| Section | Question | |
|---|---|---|
| Q1: Can you briefly describe your organization (industry, size, location)? | ||
| Q2: Can you briefly describe your role in technology or innovation decisions? | ||
| Q3: What GenAI tools or apps are currently in use within your organization (e.g., ChatGPT, Midjourney, GitHub Copilot)? | ||
| Q4: What features or functionality influenced your decision to adopt these tools? | ||
| Q5: What specific use cases have you applied GenAI to? | ||
| Q6: What challenges have you encountered using these tools? | ||
| Q7: What other technologies have supported the adoption of GenAI (e.g. CRM, ERP, cloud platforms, APIs)? | ||
| Q8: Who in your organization is driving or championing GenAI adoption? Is there formal leadership or a dedicated team? | ||
| Q9: What internal resources have enabled GenAI adoption? | ||
| Q10: How is GenAI adoption aligned with your organization’s strategic goals? | ||
| Q11: Has the adoption of GenAI led to changes in roles, workflows, or organizational culture? | ||
| Q12: How have external actors influenced your decision to adopt GenAI (e.g. customers, competitors, suppliers, regulators)? | ||
| Q13: What external barriers have you encountered? | ||
| Q14: What external enablers have helped in adoption? | ||
| Q15: Are you aware of any AI-specific regulations, ethical guidelines, or privacy laws that affect your use of GenAI? | ||
| Q16: How is GenAI used across your organization (isolated pilots, coordinated across teams, enterprise-wide approach)? | ||
| Q17: Has your organization developed any internal GenAI guidelines or frameworks? If yes, are these widely adopted and understood? | ||
| Q18: Have you implemented any formal learning opportunities related to GenAI (e.g. internal training, knowledge hubs, workshops)? | ||
| Q19: To what extent have external partners supported your GenAI journey (e.g. entrepreneurial ecosystems, AI coaches, academic institutions, consultants)? | ||
| Q20: What measurable benefits have you observed from GenAI usage? | ||
Note(s): The development of questions is stimulated by the work of Hughes et al. (2026), Mikalef and Gupta (2021), and Wael AL-khatib (2023), to conduct interviews in German, the interview guideline was translated using deepl.ai. Subsequently, the translation was validated by German native speakers, proficient in English, within the team of authors
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