Table 4

Operationalization of framing constructs in the NLP pipeline

Framing dimensionTheoretical basisNLP operationalizationAnalytical techniqueInterpretive role in this study
Problem definitionEntman (1993) Identification of dominant ESG themes and issuesTopic modelling (LDA) + clusteringCaptures how sustainability issues are defined and categorized in project discourse
Diagnostic framingBenford and Snow (2000) Detection of negative or neutrally framed issues (e.g., risk, compliance challenges)Sentiment analysis (VADER compound, polarity scores)Indicates how ESG issues are problematized or contested
Prognostic framingBenford and Snow (2000) Positive framing linked to solutions, innovation, or improvementSentiment analysis + co-occurrence with digital keywordsReflects how ESG issues are positioned as solvable through actions or technologies
Motivational framingBenford and Snow (2000) Degree of evaluative intensity and rhetorical emphasisSubjectivity scores (TextBlob) + sentiment strengthCaptures how discourse encourages, justifies, or legitimizes action
Salience/EmphasisEntman (1993) Frequency and recurrence of keywords and topics within clustersKeyword frequency analysis + cluster densityIdentifies which ESG issues are prioritized or made more visible
Lexical framingFraming theory + ESG discourse literatureDistinct vocabulary patterns across E, S, G (e.g., technical vs relational vs procedural language)Keyword extraction + co-occurrence analysisReveals how ESG dimensions differ linguistically and conceptually
Digital framing (Technological mediation)DSS and digital transformation literature (Marques and Ferreira, 2020; Power, 2022; Maibaum et al., 2024)Co-occurrence of ESG topics with digital terms (e.g., AI, dashboard, automation)Keyword dictionary + contextual filteringCaptures how digital technologies shape the presentation and perceived legitimacy of ESG issues
Framing intensity/ToneEntman (1993) Overall evaluative polarity and variation across ESG dimensionsAggregated sentiment statistics + comparative tests (Kruskal–Wallis)Enables cross-dimensional comparison of ESG discourse tone

or Create an Account

Close Modal
Close Modal