Table 1

Literature audit linking prior evidence to the objective and to domain and item decisions

Motivational domainConceptual definition in local smallholder food contextTheory-facing rationaleIllustrative support from literature
Quality and tastePreference based on expected freshness and superior sensory experience of local smallholder foodsSuperior intrinsic attributes increase expected utility and reduce perceived product riskFeldmann and Hamm (2015), Memery et al. (2015), Kovács et al. (2022), Benedek and Fertő (2024) 
Local patriotismBuying local smallholder foods to support local producers and community and to express place attachmentPlace attachment and identity related helping behaviour guide pro local choicesSkallerud and Wien (2019), Granzin and Olsen (1998), Memery et al. (2015), Kovács et al. (2022) 
ProvenanceMotivation rooted in origin cues, heritage, and authenticity, including the product's story of place that adds value beyond distanceOrigin cues shape perceived value and trust; provenance acts as a meaning and quality signalThøgersen (2023), D'Amico (2004), Berg and Sevón (2014), Figueiredo et al. (2022), László and Wahlen (2024) 
FashionChoosing local smallholder foods because it feels trendy, socially valued, or novel, and can be experienced as shareableSocial influence and signalling increase adoption; digitally mediated contexts can amplify symbolic meaningsÖzkan Önem et al. (2025), Leong et al. (2021), Nyagadza et al. (2023), Anwar et al. (2025), Bukhari et al. (2020, 2023) 
Personal contact with the producerPreference based on direct interaction with producers, trust building, and access to credible first-hand informationRelational proximity and trust reduce uncertainty and strengthen loyalty intentionsForney and Häberli (2016), Jia et al. (2024), László and Wahlen (2024) 
Environmental protection and sustainabilityMotivation grounded in perceived environmental benefits, such as lower transport burden, less waste, or responsible production meaningsMoral and normative beliefs and perceived impact translate into more sustainable choicesEnthoven and Van den Broeck (2021), Jia et al. (2024), Benedek and Fertő (2024) 
Health consciousnessPreference driven by perceived naturalness, lower processing, and alignment with personal health goalsHealth goals and perceived naturalness guide food choice and justify higher effort or priceMemery et al. (2015), Moser et al. (2011), Kovács et al. (2022) 
Source(s): Authors' editing

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