Mapping of UGT onto the ELM
| Gratification type | Definition | Interaction dimension | Theoretical link to ELM |
|---|---|---|---|
| Informational | Seeking accurate product information to make well-informed decisions | CSI (expertise and responsiveness) | Central route: information quality triggers systematic processing |
| Social | Seeking identification and reassurance from similar others | CCI (personalization) | Peripheral route: social proof |
| Hedonic | Seeking pleasure and immersive experiences | CCI (entertainment) | Peripheral route: affect transfer |
| Gratification type | Definition | Interaction dimension | Theoretical link to ELM |
|---|---|---|---|
| Informational | Seeking accurate product information to make well-informed decisions | CSI (expertise and responsiveness) | Central route: information quality triggers systematic processing |
| Social | Seeking identification and reassurance from similar others | CCI (personalization) | Peripheral route: social proof |
| Hedonic | Seeking pleasure and immersive experiences | CCI (entertainment) | Peripheral route: affect transfer |
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