Comparison between PLS-SEM and ANN results
| PLS-SEM path | Effect size (f2) | Normalised relative importance (%) | Ranking (PLS-SEM) [based on effect size] | Ranking (ANN) [based on normalized relative importance] | Remark |
|---|---|---|---|---|---|
| Model A (output: purchase intention) | |||||
| SP → PI | 0.051 | 100.0 | 2 | 1 | Not matched |
| TP → PI | 0.027 | 76.2 | 3 | 3 | Matched |
| CWI → PI | 0.073 | 92.1 | 1 | 2 | Not matched |
| PLS-SEM path | Effect size ( | Normalised relative importance (%) | Ranking (PLS-SEM) [based on effect size] | Ranking ( | Remark |
|---|---|---|---|---|---|
| SP → PI | 0.051 | 100.0 | 2 | 1 | Not matched |
| TP → PI | 0.027 | 76.2 | 3 | 3 | Matched |
| CWI → PI | 0.073 | 92.1 | 1 | 2 | Not matched |
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