Child-targeted persuasive techniques found on cereal packaging (n = 103)
| Persuasive techniques* | Frequency (N = 103) | Proportion (%) |
|---|---|---|
| Brand characters/mascots | 62 | 60.2 |
| Movement | 54 | 52.4 |
| Lettering (font) | 36 | 35.0 |
| Unusual colour | 29 | 28.2 |
| Generic cartoons/cartoon imagery | 23 | 22.3 |
| Unusual shape | 19 | 18.4 |
| Special offer | 16 | 15.5 |
| Unusual flavour | 13 | 12.6 |
| Word “kid” or “child” | 7 | 6.8 |
| Licensed media character | 6 | 5.8 |
| Celebrity/athlete | 5 | 4.9 |
| Word “fun” | 1 | 1.0 |
| Persuasive techniques* | Frequency ( | Proportion (%) |
|---|---|---|
| Brand characters/mascots | 62 | 60.2 |
| Movement | 54 | 52.4 |
| Lettering (font) | 36 | 35.0 |
| Unusual colour | 29 | 28.2 |
| Generic cartoons/cartoon imagery | 23 | 22.3 |
| Unusual shape | 19 | 18.4 |
| Special offer | 16 | 15.5 |
| Unusual flavour | 13 | 12.6 |
| Word “kid” or “child” | 7 | 6.8 |
| Licensed media character | 6 | 5.8 |
| Celebrity/athlete | 5 | 4.9 |
| Word “fun” | 1 | 1.0 |
Note(s): *Multiple persuasive techniques may be on a package
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