Health/nutrition claims found on child-targeted cereals (n = 103)
| Nutritional claim* | Frequency (n = 103) | Proportion (%) |
|---|---|---|
| Whole grain | 47 | 45.6 |
| Naturally flavoured | 28 | 27.2 |
| Source of X essential nutrients | 25 | 24.3 |
| No artificial flavours or artificial colours | 23 | 22.3 |
| Source of fibre | 17 | 16.5 |
| Made with real … claim | 12 | 11.7 |
| Non-GMO verified | 11 | 10.7 |
| Gluten free | 11 | 10.7 |
| Organic | 8 | 7.8 |
| Source of iron | 1 | 1 |
| Peanut free | 1 | 1 |
| Low sugar | 1 | 1 |
| Nutritional claim* | Frequency ( | Proportion (%) |
|---|---|---|
| Whole grain | 47 | 45.6 |
| Naturally flavoured | 28 | 27.2 |
| Source of X essential nutrients | 25 | 24.3 |
| No artificial flavours or artificial colours | 23 | 22.3 |
| Source of fibre | 17 | 16.5 |
| Made with real … claim | 12 | 11.7 |
| Non-GMO verified | 11 | 10.7 |
| Gluten free | 11 | 10.7 |
| Organic | 8 | 7.8 |
| Source of iron | 1 | 1 |
| Peanut free | 1 | 1 |
| Low sugar | 1 | 1 |
Note(s): *Multiple claims could be found on a package
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