Table A1 Review of the literature on CSR... | Emerald Publishing

Table A1

Review of the literature on CSR and customer citizenship behavior

Authors	Method	Paradigm	Predictors	Mediators	Moderators	Outcomes	Country
*Mubushar et al.* (2024)**	Survey	Stakeholder theory	Customer-focused CSR vs. Employee-focused CSR	Nil	Relationship marketing orientation	Customer citizenship behavior, participation behavior	Pakistan
*Hakim et al.* (2024)**	Survey	Social identity theory, theory of consumption value, commitment trust theory	Retailer CSR	Green perceived value, consumer trust	Nil	Customer citizenship behavior	Indonesia
*Shen et al.* (2024)**	Survey, interview	Information search theory, social exchange theory, perceived value theory	Consumer perceived CSR, consumer perceived value	Nil	Online shopping vs. offline shopping	Customer citizenship behavior	China
*Waris et al.* (2024)**	Survey	Social identity theory	Environmental CSR	Green trust, customer-company identification, green corporate image	Nil	Green customer citizenship behavior	Pakistan
Norouzi and Asl (2023)	Survey	SERVQUAL model, cognitive consistency theory	Economic, ethical, legal, philanthropic CSR	Perceived service quality, corporate image	Nil	Customer citizenship behavior	Iran
Fatma and Khan (2023)	Survey	Stakeholder theory	CSR	Customer engagement	Nil	Customer citizenship behavior	India
*Wu et al.* (2023)**	Survey	Signaling theory, social identity theory, social exchange theory	CSR perception	Identification, trust, customer engagement	Nil	Customer citizenship behavior	China

Authors	Method	Paradigm	Predictors	Mediators	Moderators	Outcomes	Country
Mubushar et al. (2024)	Survey	Stakeholder theory	Customer-focused CSR vs. Employee-focused CSR	Nil	Relationship marketing orientation	Customer citizenship behavior, participation behavior	Pakistan
Hakim et al. (2024)	Survey	Social identity theory, theory of consumption value, commitment trust theory	Retailer CSR	Green perceived value, consumer trust	Nil	Customer citizenship behavior	Indonesia
Shen et al. (2024)	Survey, interview	Information search theory, social exchange theory, perceived value theory	Consumer perceived CSR, consumer perceived value	Nil	Online shopping vs. offline shopping	Customer citizenship behavior	China
Waris et al. (2024)	Survey	Social identity theory	Environmental CSR	Green trust, customer-company identification, green corporate image	Nil	Green customer citizenship behavior	Pakistan
Norouzi and Asl (2023)	Survey	SERVQUAL model, cognitive consistency theory	Economic, ethical, legal, philanthropic CSR	Perceived service quality, corporate image	Nil	Customer citizenship behavior	Iran
Fatma and Khan (2023)	Survey	Stakeholder theory	CSR	Customer engagement	Nil	Customer citizenship behavior	India
Wu et al. (2023)	Survey	Signaling theory, social identity theory, social exchange theory	CSR perception	Identification, trust, customer engagement	Nil	Customer citizenship behavior	China

Source(s): Authors’ own work