Stereotype content: brand buyer/user stereotypes
| Brand buyer/user stereotype | Warmth | ||
|---|---|---|---|
| Yes | No | Total | |
| Competence | |||
| Yes | 1 (4.39) | 13 (9.61) | 14 |
| No | 31 (27.61) | 57 (60.39) | 88 |
| Total | 32 | 70 | 102 |
| Warmth | |||
|---|---|---|---|
| 1 (4.39) | 13 (9.61) | 14 | |
| 31 (27.61) | 57 (60.39) | 88 | |
| 32 | 70 | 102 | |
Note: Observed frequencies are shown in cells, while expected frequencies are listed in brackets
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