Table 1

PR professionals in LAC (2014–2023) by type of organization

PeriodPrivate companyPublic companyNon-profit organizationConsulting agency
2014/201519%23%12%21%
2016/201723%26%11%33%
2018/201920%24%16%25%
2020/202121%17%8%26%
2022/202323%15%9%52%

Source(s): Authors’ own elaboration based on the different editions of the LCM

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