Table 2

PR professionals in LAC (2014–2023) and their position within the organization

YearDirectorsTeam leadersTeam members
2014/201529.8%28.4%41.8%
2016/201733.7%26.3%38.3%
2018/201936.5%28.2%35.3%
2020/202126.7%34.1%39.2%
2022/202326.5%35.4%35.7%

Source(s): Authors’ own elaboration based on the different editions of the LCM

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