Table 3 PROCESS model 8 results for...

Table 3

PROCESS model 8 results for Study 1

Predictor	b	SE	p	95% CI
Mediator model: Crisis response novelty
Prior dimensional associations (X)	0.52	0.43	0.23	[−0.33, 1.37]
Crisis response strategy (W)	1.81	0.64	0.01	[0.54, 3.07]
X × W	−0.57	0.27	0.04	[−1.10, −0.03]
Pre-crisis attitude	0.45	0.19	0.02	[0.08, 0.83]
Outcome model: Attitude toward the company
Crisis response novelty (M)	0.31	0.10	0.001	[0.12, 0.50]
Prior dimensional associations (X)	0.00	0.43	0.99	[−0.84, 0.85]
Crisis response strategy (W)	0.04	0.65	0.95	[−1.26, 1.34]
X × W	−0.04	0.28	0.90	[−0.58, 0.51]
Pre-crisis attitude	0.61	0.19	0.00	[0.22, 0.99]
Outcome model: Purchase intention
Crisis response novelty (M)	0.34	0.11	0.001	[0.12, 0.56]
Prior dimensional associations (X)	−0.13	0.50	0.79	[−1.13, 0.86]
Crisis response strategy (W)	−0.19	0.77	0.81	[−1.72, 1.34]
X × W	0.00	0.32	0.99	[−0.64, 0.64]
Pre-crisis attitude	0.55	0.23	0.02	[0.10, 1.00]
Outcome model: Forgiveness intention
Crisis response novelty (M)	0.24	0.09	0.01	[0.07, 0.41]
Prior dimensional associations (X)	0.43	0.38	0.25	[−0.32, 1.19]
Crisis response strategy (W)	0.62	0.58	0.29	[−0.53, 1.77]
X × W	−0.40	0.24	0.11	[−0.88, 0.09]
Pre-crisis attitude	0.63	0.17	0.001	[0.29, 0.97]

Predictor	b	SE	p	95% CI
Mediator model: Crisis response novelty
Prior dimensional associations (X)	0.52	0.43	0.23	[−0.33, 1.37]
Crisis response strategy (W)	1.81	0.64	0.01	[0.54, 3.07]
X × W	−0.57	0.27	0.04	[−1.10, −0.03]
Pre-crisis attitude	0.45	0.19	0.02	[0.08, 0.83]
Outcome model: Attitude toward the company
Crisis response novelty (M)	0.31	0.10	0.001	[0.12, 0.50]
Prior dimensional associations (X)	0.00	0.43	0.99	[−0.84, 0.85]
Crisis response strategy (W)	0.04	0.65	0.95	[−1.26, 1.34]
X × W	−0.04	0.28	0.90	[−0.58, 0.51]
Pre-crisis attitude	0.61	0.19	0.00	[0.22, 0.99]
Outcome model: Purchase intention
Crisis response novelty (M)	0.34	0.11	0.001	[0.12, 0.56]
Prior dimensional associations (X)	−0.13	0.50	0.79	[−1.13, 0.86]
Crisis response strategy (W)	−0.19	0.77	0.81	[−1.72, 1.34]
X × W	0.00	0.32	0.99	[−0.64, 0.64]
Pre-crisis attitude	0.55	0.23	0.02	[0.10, 1.00]
Outcome model: Forgiveness intention
Crisis response novelty (M)	0.24	0.09	0.01	[0.07, 0.41]
Prior dimensional associations (X)	0.43	0.38	0.25	[−0.32, 1.19]
Crisis response strategy (W)	0.62	0.58	0.29	[−0.53, 1.77]
X × W	−0.40	0.24	0.11	[−0.88, 0.09]
Pre-crisis attitude	0.63	0.17	0.001	[0.29, 0.97]

Source(s): Authors' own work

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