PROCESS model 8 results for Study 2
| Predictor | b | SE | p | 95% CI |
|---|---|---|---|---|
| Mediator model: Crisis response novelty | ||||
| Prior dimensional associations (X) | −2.28 | 0.84 | 0.01 | [−3.95, −0.62] |
| Crisis response strategy (W) | −2.48 | 1.40 | 0.08 | [−5.25, 0.29] |
| X × W | 1.13 | 0.54 | 0.04 | [0.07, 2,20] |
| Pre-crisis attitude | 0.11 | 0.20 | 0.59 | [−0.29, 0.52] |
| Outcome model: Attitude toward the company | ||||
| Crisis response novelty (M) | 0.37 | 0.10 | 0.001 | [0.19, 0.55] |
| Prior dimensional associations (X) | −0.31 | 0.77 | 0.69 | [−1.85, 1.22] |
| Crisis response strategy (W) | −0.23 | 1.26 | 0.86 | [−2.74, 2.28] |
| X × W | 0.29 | 0.49 | 0.55 | [−0.68, 1.27] |
| Pre-crisis attitude | 0.22 | 0.18 | 0.23 | [−0.14, 0.58] |
| Outcome model: Purchase intention | ||||
| Crisis response novelty (M) | 0.30 | 0.11 | 0.01 | [0.09, 0.51] |
| Prior dimensional associations (X) | −0.35 | 0.92 | 0.70 | [−2.17, 1.46] |
| Crisis response strategy (W) | −1.04 | 1.49 | 0.49 | [−4.01, 1.93] |
| X × W | 0.51 | 0.58 | 0.39 | [−0.64, 1.65] |
| Pre-crisis attitude | 0.55 | 0.22 | 0.01 | [0.13, 0.98] |
| Outcome model: Forgiveness intention | ||||
| Crisis response novelty (M) | 0.39 | 0.11 | 0.001 | [0.18, 0.61] |
| Prior dimensional associations (X) | −1.26 | 0.94 | 0.18 | [−3.11, 0.60] |
| Crisis response strategy (W) | −1.30 | 1.53 | 0.40 | [−4.33, 1.73] |
| X × W | 0.81 | 0.59 | 0.18 | [−0.37, 1.98] |
| Pre-crisis attitude | 0.40 | 0.22 | 0.08 | [−0.04, 0.83] |
| Predictor | b | SE | 95% CI | |
|---|---|---|---|---|
| Prior dimensional associations (X) | −2.28 | 0.84 | 0.01 | [−3.95, −0.62] |
| Crisis response strategy (W) | −2.48 | 1.40 | 0.08 | [−5.25, 0.29] |
| X × W | 1.13 | 0.54 | 0.04 | [0.07, 2,20] |
| Pre-crisis attitude | 0.11 | 0.20 | 0.59 | [−0.29, 0.52] |
| Crisis response novelty (M) | 0.37 | 0.10 | 0.001 | [0.19, 0.55] |
| Prior dimensional associations (X) | −0.31 | 0.77 | 0.69 | [−1.85, 1.22] |
| Crisis response strategy (W) | −0.23 | 1.26 | 0.86 | [−2.74, 2.28] |
| X × W | 0.29 | 0.49 | 0.55 | [−0.68, 1.27] |
| Pre-crisis attitude | 0.22 | 0.18 | 0.23 | [−0.14, 0.58] |
| Crisis response novelty (M) | 0.30 | 0.11 | 0.01 | [0.09, 0.51] |
| Prior dimensional associations (X) | −0.35 | 0.92 | 0.70 | [−2.17, 1.46] |
| Crisis response strategy (W) | −1.04 | 1.49 | 0.49 | [−4.01, 1.93] |
| X × W | 0.51 | 0.58 | 0.39 | [−0.64, 1.65] |
| Pre-crisis attitude | 0.55 | 0.22 | 0.01 | [0.13, 0.98] |
| Crisis response novelty (M) | 0.39 | 0.11 | 0.001 | [0.18, 0.61] |
| Prior dimensional associations (X) | −1.26 | 0.94 | 0.18 | [−3.11, 0.60] |
| Crisis response strategy (W) | −1.30 | 1.53 | 0.40 | [−4.33, 1.73] |
| X × W | 0.81 | 0.59 | 0.18 | [−0.37, 1.98] |
| Pre-crisis attitude | 0.40 | 0.22 | 0.08 | [−0.04, 0.83] |
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