Table 4

PROCESS model 8 results for Study 2

PredictorbSEp95% CI
Mediator model: Crisis response novelty
Prior dimensional associations (X)−2.280.840.01[−3.95, −0.62]
Crisis response strategy (W)−2.481.400.08[−5.25, 0.29]
X × W1.130.540.04[0.07, 2,20]
Pre-crisis attitude0.110.200.59[−0.29, 0.52]
Outcome model: Attitude toward the company
Crisis response novelty (M)0.370.100.001[0.19, 0.55]
Prior dimensional associations (X)−0.310.770.69[−1.85, 1.22]
Crisis response strategy (W)−0.231.260.86[−2.74, 2.28]
X × W0.290.490.55[−0.68, 1.27]
Pre-crisis attitude0.220.180.23[−0.14, 0.58]
Outcome model: Purchase intention
Crisis response novelty (M)0.300.110.01[0.09, 0.51]
Prior dimensional associations (X)−0.350.920.70[−2.17, 1.46]
Crisis response strategy (W)−1.041.490.49[−4.01, 1.93]
X × W0.510.580.39[−0.64, 1.65]
Pre-crisis attitude0.550.220.01[0.13, 0.98]
Outcome model: Forgiveness intention
Crisis response novelty (M)0.390.110.001[0.18, 0.61]
Prior dimensional associations (X)−1.260.940.18[−3.11, 0.60]
Crisis response strategy (W)−1.301.530.40[−4.33, 1.73]
X × W0.810.590.18[−0.37, 1.98]
Pre-crisis attitude0.400.220.08[−0.04, 0.83]
Source(s): Authors' own work

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