Index of moderated mediation (Study 1)
| Dependent variables | |||||
|---|---|---|---|---|---|
| Attitude toward the company | Purchase intention | Forgiveness intention | |||
| 95% CI | Effect (SE) | 95% CI | Effect (SE) | 95% CI | Effect (SE) |
| −0.414, −0.006 | −0.17 (0.11) | −0.462, −0.006 | −0.19 (0.12) | −0.337, −0.003 | −0.14 (0.09) |
| Dependent variables | |||||
|---|---|---|---|---|---|
| Attitude toward the company | Purchase intention | Forgiveness intention | |||
| 95% CI | Effect (SE) | 95% CI | Effect (SE) | 95% CI | Effect (SE) |
| −0.414, −0.006 | −0.17 (0.11) | −0.462, −0.006 | −0.19 (0.12) | −0.337, −0.003 | −0.14 (0.09) |
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