Index of moderated mediation (Study 2)
| Dependent variables | |||||
|---|---|---|---|---|---|
| Attitude toward the company | Purchase intention | Forgiveness intention | |||
| 95% CI | Effect (SE) | 95% CI | Effect (SE) | 95% CI | Effect (SE) |
| 0.030, 0.960 | 0.42 (0.24) | 0.005, 0.875 | 0.34 (0.23) | 0.023, 0.990 | 0.45 (0.25) |
| Dependent variables | |||||
|---|---|---|---|---|---|
| Attitude toward the company | Purchase intention | Forgiveness intention | |||
| 95% CI | Effect (SE) | 95% CI | Effect (SE) | 95% CI | Effect (SE) |
| 0.030, 0.960 | 0.42 (0.24) | 0.005, 0.875 | 0.34 (0.23) | 0.023, 0.990 | 0.45 (0.25) |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.