TableĀ 3

Comparison of business models

Business modelPrimary value propositionValue capture mechanismRevenue timingCustomer relationships
1. Traditional project managementDelivery of a physical asset on time and on budgetFixed price or cost-plus contractOne-time, upon project milestonesTransactional
2. AI-enhanced project execution (internal efficiency focus)Increased cost and quality competitiveness through AI-driven internal process optimizationHigher margins on traditional contracts due to improved productivity and cost savingsOne-time, upon project completion, with enhanced profitabilityPrimarily transactional, but enhanced quality may strengthen the relationship
3. AI-based services for a project client (added-value services for a project client)Enhanced project outcomes through data-driven predictability, resource optimization and verified ESG results offered to the client during the projectAdditional fees for premium services or included as a value-add to secure strategic partnershipsDuring the project, tied to the delivery of specific value-added servicesEvolves from transactional to an advisory partnership for the project's duration
4. AIaaS (project independent data service)Actionable insights and performance outcomes derived from the contractor's proprietary data, available to any external party (e.g. developers, consultants and manufacturers)Subscription, usage-based, or outcome-based feesRecurring, independent of project lifecyclesContinuous partnership

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