Sociodemographic analysis
| Characteristic | n | % |
|---|---|---|
| Gender | ||
| Female | 111 | 66.07 |
| Male | 57 | 33.93 |
| Generational age group | ||
| Generation Z (18–29 years) | 35 | 20.83 |
| Generation Y (30–43 years) | 83 | 49.40 |
| Generation X (44–59 years) | 50 | 29.76 |
| Education level | ||
| High school diploma | 73 | 43.45 |
| Bachelor’s degree | 3 | 1.79 |
| Postgraduate specialization | 31 | 18.45 |
| Master’s degree | 41 | 24.40 |
| Doctorate degree | 20 | 11.90 |
| Household income | ||
| Up to R$ 2,824.00 | 13 | 7.64 |
| From R$ 2,824.00 to R$ 4,236.00 | 26 | 15.5 |
| From R$ 4,236.00 to R$ 5,648.00 | 27 | 16.1 |
| Above R$ 5,648.00 | 102 | 60.7 |
| Associated with São Paulo | ||
| Leisure | 93 | 55.36 |
| Gastronomy | 82 | 48.81 |
| Culture | 82 | 48.81 |
| Business | 81 | 48.21 |
| Family | 51 | 30.36 |
| Health | 12 | 7.14 |
| Sports | 11 | 6.55 |
| Characteristic | % | |
|---|---|---|
| Female | 111 | 66.07 |
| Male | 57 | 33.93 |
| Generation Z (18–29 years) | 35 | 20.83 |
| Generation Y (30–43 years) | 83 | 49.40 |
| Generation X (44–59 years) | 50 | 29.76 |
| High school diploma | 73 | 43.45 |
| Bachelor’s degree | 3 | 1.79 |
| Postgraduate specialization | 31 | 18.45 |
| Master’s degree | 41 | 24.40 |
| Doctorate degree | 20 | 11.90 |
| Up to R$ 2,824.00 | 13 | 7.64 |
| From R$ 2,824.00 to R$ 4,236.00 | 26 | 15.5 |
| From R$ 4,236.00 to R$ 5,648.00 | 27 | 16.1 |
| Above R$ 5,648.00 | 102 | 60.7 |
| Leisure | 93 | 55.36 |
| Gastronomy | 82 | 48.81 |
| Culture | 82 | 48.81 |
| Business | 81 | 48.21 |
| Family | 51 | 30.36 |
| Health | 12 | 7.14 |
| Sports | 11 | 6.55 |
Note(s): n = frequency; % = percentage
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