Table 1

Sociodemographic analysis

Characteristicn%
Gender
Female11166.07
Male5733.93
Generational age group
Generation Z (18–29 years)3520.83
Generation Y (30–43 years)8349.40
Generation X (44–59 years)5029.76
Education level
High school diploma7343.45
Bachelor’s degree31.79
Postgraduate specialization3118.45
Master’s degree4124.40
Doctorate degree2011.90
Household income
Up to R$ 2,824.00137.64
From R$ 2,824.00 to R$ 4,236.002615.5
From R$ 4,236.00 to R$ 5,648.002716.1
Above R$ 5,648.0010260.7
Associated with São Paulo
Leisure9355.36
Gastronomy8248.81
Culture8248.81
Business8148.21
Family5130.36
Health127.14
Sports116.55

Note(s): n = frequency; % = percentage

Source(s): Developed by authors, 2025

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