Table 2 CFA of the first-order model... | Emerald Publishing

Table 2

CFA of the first-order model

Construct	Formation	Standardized loadings	AVE	CR
Menu innovativeness	5 items	0.808–0.894	0.751	0.938
Experiential innovativeness	4 items	0.711–0.834	0.637	0.897
Technological innovativeness	3 items	0.793–0.932	0.719	0.884
Brand innovativeness	4 items	0.796–0.911	0.732	0.932
Promotional innovativeness	4 items	0.686–0.958	0.665	0.887
Emotional value	6 items	0.868–0.948	0.824	0.966
Epistemic value	7 items	0.702–0.899	0.636	0.912
Quality value	4 items	0.835–0.905	0.756	0.925
Health value	4 items	0.777–0.975	0.735	0.917
Prestige value	4 items	0.741–0.861	0.684	0.896

Construct	Formation	Standardized loadings	AVE	CR
Menu innovativeness	5 items	0.808–0.894	0.751	0.938
Experiential innovativeness	4 items	0.711–0.834	0.637	0.897
Technological innovativeness	3 items	0.793–0.932	0.719	0.884
Brand innovativeness	4 items	0.796–0.911	0.732	0.932
Promotional innovativeness	4 items	0.686–0.958	0.665	0.887
Emotional value	6 items	0.868–0.948	0.824	0.966
Epistemic value	7 items	0.702–0.899	0.636	0.912
Quality value	4 items	0.835–0.905	0.756	0.925
Health value	4 items	0.777–0.975	0.735	0.917
Prestige value	4 items	0.741–0.861	0.684	0.896

Note(s): AVE = average variance extracted; CR = composite reliability

Source(s): Developed by authors, 2025