Measurement items
| Constructs | Items | References |
|---|---|---|
| Continuity (CO) | CO1: I perceive the AI clone influencer to be inconsistent over timeCO2: I perceive the AI clone influencer to not stay true to itselfCO3: I perceive the AI clone influencer to not offer continuityCO4: I perceive the AI clone influencer to not have a clear concept that it pursues | Bruhn et al., 2012 |
| Credibility (CR) | CR1: I perceive the AI clone influencer to betray meCR2: I perceive the AI clone influencer to not accomplish its value promiseCR3: I perceive the AI clone influencer to be dishonest | Morhart et al., 2015 |
| Integrity (IN) | IN1: I perceive the AI clone influencer to not give back to its consumersIN2: I perceive the AI clone influencer to be without moral principlesIN3: I perceive the AI clone influencer to be untrue to a set of moral valuesIN4: I perceive the AI clone influencer to not care about its consumers | |
| Symbolism (SY) | SY1: I perceive the AI clone influencer to not add meaning to people’s livesSY2: I perceive the AI clone influencer to not reflect important values people care aboutSY3: I perceive the AI clone influencer to not connect people with their real selvesSY4: I perceive the AI clone influencer to not connect people with what is really important | |
| Reliability (RE) | RE1: I perceive the AI clone influencer to not keep its promisesRE2: I perceive the AI clone influencer to not deliver what it promisesRE3: I perceive the AI clone influencer promises to not be credibleRE4: I perceive the AI clone influencer to not make reliable promises | Bruhn et al., 2012 |
| Ideological incompatibility (IN) | IN1: In my opinion, AI clone influencer acts irresponsiblyIN2: In my opinion, AI clone influencer acts unethicallyIN3: The company AI clone influencer violates moral standardsIN4: AI clone influencer does not match my values and beliefs | Hegner et al., 2017a |
| Non-engagement (NE) | NE1: My interaction with the AI clone influencer doesn’t make me feel valuableNE2: I feel I don’t have a special bond with the AI clone influencerNE3: I feel I don’t have a close personal connection with the AI clone influencerNE4: I feel I don’t have a special relationship with the AI clone influencer | Blasco-Arcas et al., 2016 |
| Negative word-of-mouth (NW) | NW1. I spread negative word of mouth about the AI clone influencerNW2. I denigrated the AI clone influencer to my friendsNW3. When my friends were looking for a similar service, I told them not to buy from the AI clone influencer | Wen-Hai et al., 2019 |
| Hate emotion (HE) | HE1: I am disgusted by the AI clone influencerHE2: I do not tolerate the AI clone influencerHE3: The world would be a better place without the AI clone influencer. HE4: I am totally angry about the AI clone influencerHE5: The AI clone influencer is awfulHE6: I hate the AI clone influencer | Hegner et al., 2017a |
| AI clone live-streaming avoidance (AVO) | AVO1: I don’t purchase products and services recommended by the AI clone influencerAVO2: I reject products and services recommended by the AI clone influencerAVO3: I refrain from buying products and services recommended by the AI clone influencerAVO4: I avoid buying products and services recommended by the AI clone influencer | Hegner et al., 2017a |
| Constructs | Items | References |
|---|---|---|
| Continuity ( | CO1: I perceive the | |
| Credibility ( | CR1: I perceive the | |
| Integrity ( | IN1: I perceive the | |
| Symbolism ( | SY1: I perceive the | |
| Reliability ( | RE1: I perceive the | |
| Ideological incompatibility ( | IN1: In my opinion, | |
| Non-engagement ( | NE1: My interaction with the | |
| Negative word-of-mouth ( | NW1. I spread negative word of mouth about the | |
| Hate emotion ( | HE1: I am disgusted by the | |
| AVO1: I don’t purchase products and services recommended by the |
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