Demographic profile (n = 329)
| Demographic characteristics | Frequency | % | |
|---|---|---|---|
| Gender | Female | 274 | 83.3 |
| Male | 55 | 16.7 | |
| Age | Less than 21 years old | 303 | 92.1 |
| 21–30 years old | 17 | 5.2 | |
| 31–40 years old | 2 | 0.6 | |
| 41–50 years old | 3 | 0.9 | |
| More than 50 years old | 4 | 1.2 | |
| Level of education | High school and below | 9 | 2.7 |
| Junior college | 306 | 93.0 | |
| Bachelor’s degree | 8 | 2.4 | |
| Mater degree and above | 6 | 1.8 | |
| Income level (RMB per month) | Less than ¥5,000 | 300 | 91.2 |
| ¥5,000–¥10,000 | 10 | 3.0 | |
| ¥10,001–¥15,000 | 7 | 2.1 | |
| ¥15001–¥20,000 | 4 | 1.2 | |
| More than ¥20,000 | 8 | 2.4 | |
| Frequency of watching live streaming (per week) | Less than once | 180 | 54.7 |
| 1-2 times | 76 | 23.1 | |
| 2-4 times | 25 | 7.6 | |
| More than 4 times | 48 | 14.6 | |
| Demographic characteristics | Frequency | % | |
|---|---|---|---|
| Gender | Female | 274 | 83.3 |
| Male | 55 | 16.7 | |
| Age | Less than 21 years old | 303 | 92.1 |
| 21–30 years old | 17 | 5.2 | |
| 31–40 years old | 2 | 0.6 | |
| 41–50 years old | 3 | 0.9 | |
| More than 50 years old | 4 | 1.2 | |
| Level of education | High school and below | 9 | 2.7 |
| Junior college | 306 | 93.0 | |
| Bachelor’s degree | 8 | 2.4 | |
| Mater degree and above | 6 | 1.8 | |
| Income level ( | Less than ¥5,000 | 300 | 91.2 |
| ¥5,000–¥10,000 | 10 | 3.0 | |
| ¥10,001–¥15,000 | 7 | 2.1 | |
| ¥15001–¥20,000 | 4 | 1.2 | |
| More than ¥20,000 | 8 | 2.4 | |
| Frequency of watching live streaming (per week) | Less than once | 180 | 54.7 |
| 1-2 times | 76 | 23.1 | |
| 2-4 times | 25 | 7.6 | |
| More than 4 times | 48 | 14.6 | |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.