Hypothesis test
| Hypothesis | Paths | Path coefficients | t-statistics | p-values | Remarks |
|---|---|---|---|---|---|
| H1a | Continuity → Ideological incompatibility | 0.050 | 1.223 | 0.221 | Unsupported |
| H1b | Credibility → Ideological incompatibility | −0.063 | 1.043 | 0.297 | Unsupported |
| H1c | Integrity → Ideological incompatibility | 0.142 | 1.968 | 0.049 | Supported |
| H1d | Symbolism → Ideological incompatibility | 0.137 | 0.961 | 0.337 | Unsupported |
| H1e | Reliability → Ideological incompatibility | 0.676 | 5.682 | 0.000 | Supported |
| H2a | Ideological incompatibility → Non-engagement | 0.920 | 45.467 | 0.000 | Supported |
| H2b | Ideological incompatibility → Negative WOM | 0.377 | 5.877 | 0.000 | Supported |
| H2c | Ideological incompatibility → Hate emotion | 0.661 | 13.556 | 0.000 | Supported |
| H3a | Non-engagement → AI clone avoidance | 0.276 | 4.463 | 0.000 | Supported |
| H3b | Negative WOM → AI clone avoidance | −0.084 | 1.454 | 0.146 | Unsupported |
| H3c | Hate emotion → AI clone avoidance | 0.707 | 8.509 | 0.000 | Supported |
| Hypothesis | Paths | Path coefficients | Remarks | ||
|---|---|---|---|---|---|
| Continuity → Ideological incompatibility | 0.050 | 1.223 | 0.221 | Unsupported | |
| Credibility → Ideological incompatibility | −0.063 | 1.043 | 0.297 | Unsupported | |
| Integrity → Ideological incompatibility | 0.142 | 1.968 | 0.049 | Supported | |
| Symbolism → Ideological incompatibility | 0.137 | 0.961 | 0.337 | Unsupported | |
| Reliability → Ideological incompatibility | 0.676 | 5.682 | 0.000 | Supported | |
| Ideological incompatibility → Non-engagement | 0.920 | 45.467 | 0.000 | Supported | |
| Ideological incompatibility → Negative | 0.377 | 5.877 | 0.000 | Supported | |
| Ideological incompatibility → Hate emotion | 0.661 | 13.556 | 0.000 | Supported | |
| Non-engagement → | 0.276 | 4.463 | 0.000 | Supported | |
| Negative | −0.084 | 1.454 | 0.146 | Unsupported | |
| Hate emotion → | 0.707 | 8.509 | 0.000 | Supported |
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