Classification of drivers, barriers, and enablers of sustainable consumer behavior in the FMCG sector
| S. No | Environmental and cognitive drivers | Economic and functional barriers | Social and psychological influences | Institutional and technological enablers |
|---|---|---|---|---|
| 1 | Environmental Awareness and Knowledge | Price and Affordability | Social Norms and Peer Influence | Government Policy and Incentives |
| 2 | Environmental Concern and Attitude | Product Attributes and Quality | Personal and Social Image Effects | Cultural Values and Context |
| 3 | Ethical Values and Personal Norms | Convenience and Ease of Adoption | Emotional and Ethical Motivations | Digital Technology and Media Influence |
| 4 | – | Product Availability and Accessibility | – | Trust in Green Claims and Corporate CSR |
| 5 | – | – | – | Marketing, Information, and Labeling |
| 6 | – | – | – | Habits and Consumption Routine |
| S. No | Environmental and cognitive drivers | Economic and functional barriers | Social and psychological influences | Institutional and technological enablers |
|---|---|---|---|---|
| 1 | Environmental Awareness and Knowledge | Price and Affordability | Social Norms and Peer Influence | Government Policy and Incentives |
| 2 | Environmental Concern and Attitude | Product Attributes and Quality | Personal and Social Image Effects | Cultural Values and Context |
| 3 | Ethical Values and Personal Norms | Convenience and Ease of Adoption | Emotional and Ethical Motivations | Digital Technology and Media Influence |
| 4 | – | Product Availability and Accessibility | – | Trust in Green Claims and Corporate CSR |
| 5 | – | – | – | Marketing, Information, and Labeling |
| 6 | – | – | – | Habits and Consumption Routine |
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