Thematic classification of the identified sustainable consumer behavior factors
| Theme | Constituent factors |
|---|---|
| Theme 1: Environmental Cognition | Environmental Awareness and Knowledge; Environmental Concern and Attitude; Ethical Values and Personal Norms; Emotional and Ethical Motivations |
| Theme 2: Economic Feasibility | Price and Affordability; Product Availability and Accessibility; Convenience and Ease of Adoption |
| Theme 3: Social Psychological Drivers | Social Norms and Peer Influence; Personal and Social Image Effects |
| Theme 4: Market and Policy Infrastructure | Product Attributes and Quality; Marketing, Information and Labeling; Government Policy and Incentives; Digital Technology and Media Influence; Cultural Values and Context |
| Theme | Constituent factors |
|---|---|
| Theme 1: Environmental Cognition | Environmental Awareness and Knowledge; Environmental Concern and Attitude; Ethical Values and Personal Norms; Emotional and Ethical Motivations |
| Theme 2: Economic Feasibility | Price and Affordability; Product Availability and Accessibility; Convenience and Ease of Adoption |
| Theme 3: Social Psychological Drivers | Social Norms and Peer Influence; Personal and Social Image Effects |
| Theme 4: Market and Policy Infrastructure | Product Attributes and Quality; Marketing, Information and Labeling; Government Policy and Incentives; Digital Technology and Media Influence; Cultural Values and Context |
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