Table 3 Description (summary from... | Emerald Publishing

Table 3

Description (summary from literature) references

S. No	Factors	Drivers	References
1-	Environmental Awareness and Knowledge	Environmental and Cognitive Drivers Knowledge and awareness are the base enablers to map the positive attitudes and decision-making. Less awareness and literacy remain the major barriers, while enhancing the adoption of eco-labels, transparent advertising, and educational campaigns positively influences	Adah and Ekweani (2025)
2-	Environmental Concern and Attitude	To predict behavior change, a pro-sustainability mindset works well, while adopting an ecological responsibility forms a base for sustainable actions	Şener et al. (2023)
3-	Ethical Values and Personal Norms	Moral identity and internalized environmental values sustain long-term commitment to green consumption	Şener et al. (2023), D'Arco et al. (2025)
4-	Price and Affordability	Economic and Functional Barriers High price sensitivity, especially in emerging economies, deters adoption. Subsidies and economies of scale can transform affordability into an enabler	Reddy (2025), Zighan et al. (2026)
5-	Product Availability and Accessibility	Limited shelf presence of green products lowers purchase likelihood. Improved distribution and supply-chain reach increase feasibility	Ovezmyradov (2022)
6-	Convenience and Ease of Adoption	Complex buying or usage processes discourage behavior change. Simplifying packaging and logistics raises perceived convenience	Lisboa et al. (2022)
7-	Social Norms and Peer Influence	Social and Psychological Influences Family, friends, and influencers create social proof that normalizes green behavior, functioning as a causal driver of sustainability diffusion	Duarte et al. (2024)
8-	Personal and Social Image Effects	When eco-friendly products enhance prestige and self-image, sustainability becomes inspirational rather than a trade-off	Rodgers and Rousseau (2022)
9-	Emotional and Ethical Motivations	Anticipated pride or guilt stimulates green purchasing. Moral appeals effectively activate pro-environmental intentions	Clark et al. (2022)
10-	Government Policy and Incentives	Institutional and Technological Enablers Subsidies, labeling laws, and favorable import duties promote adoption. Lack of supportive regulation increases consumer cost	Olesson et al. (2023)
11-	Cultural Values and Context	Collectivist cultures exhibit stronger sustainability norms. Aligning campaigns with local traditions enhances relevance	Willis et al. (2024)
12-	Digital Technology and Media Influence	Social-media activism, influencer marketing, and mobile apps spread awareness, especially among younger consumers	Sharma et al. (2024)
13-	Trust in Green Claims and Corporate CSR	Transparent eco-labels and consistent communication transform awareness into purchase action	Nguyen-Viet and Thanh Tran (2024)
14-	Marketing, Information, and Labeling	Striking and nice-looking labeling increases the product's visibility and attractiveness on shelves for customers	Ryan et al. (2024)
15-	Habits and Consumption Routine	Routine shopping patterns anchor unsustainable choices. Interventions like trial promotions or loyalty incentives can break inertia	More et al. (2025)

S. No	Factors	Drivers	References
1-	Environmental Awareness and Knowledge	Environmental and Cognitive DriversKnowledge and awareness are the base enablers to map the positive attitudes and decision-making. Less awareness and literacy remain the major barriers, while enhancing the adoption of eco-labels, transparent advertising, and educational campaigns positively influences	Adah and Ekweani (2025)
2-	Environmental Concern and Attitude	To predict behavior change, a pro-sustainability mindset works well, while adopting an ecological responsibility forms a base for sustainable actions	Şener et al. (2023)
3-	Ethical Values and Personal Norms	Moral identity and internalized environmental values sustain long-term commitment to green consumption	Şener et al. (2023), D'Arco et al. (2025)
4-	Price and Affordability	Economic and Functional BarriersHigh price sensitivity, especially in emerging economies, deters adoption. Subsidies and economies of scale can transform affordability into an enabler	Reddy (2025), Zighan et al. (2026)
5-	Product Availability and Accessibility	Limited shelf presence of green products lowers purchase likelihood. Improved distribution and supply-chain reach increase feasibility	Ovezmyradov (2022)
6-	Convenience and Ease of Adoption	Complex buying or usage processes discourage behavior change. Simplifying packaging and logistics raises perceived convenience	Lisboa et al. (2022)
7-	Social Norms and Peer Influence	Social and Psychological InfluencesFamily, friends, and influencers create social proof that normalizes green behavior, functioning as a causal driver of sustainability diffusion	Duarte et al. (2024)
8-	Personal and Social Image Effects	When eco-friendly products enhance prestige and self-image, sustainability becomes inspirational rather than a trade-off	Rodgers and Rousseau (2022)
9-	Emotional and Ethical Motivations	Anticipated pride or guilt stimulates green purchasing. Moral appeals effectively activate pro-environmental intentions	Clark et al. (2022)
10-	Government Policy and Incentives	Institutional and Technological EnablersSubsidies, labeling laws, and favorable import duties promote adoption. Lack of supportive regulation increases consumer cost	Olesson et al. (2023)
11-	Cultural Values and Context	Collectivist cultures exhibit stronger sustainability norms. Aligning campaigns with local traditions enhances relevance	Willis et al. (2024)
12-	Digital Technology and Media Influence	Social-media activism, influencer marketing, and mobile apps spread awareness, especially among younger consumers	Sharma et al. (2024)
13-	Trust in Green Claims and Corporate CSR	Transparent eco-labels and consistent communication transform awareness into purchase action	Nguyen-Viet and Thanh Tran (2024)
14-	Marketing, Information, and Labeling	Striking and nice-looking labeling increases the product's visibility and attractiveness on shelves for customers	Ryan et al. (2024)
15-	Habits and Consumption Routine	Routine shopping patterns anchor unsustainable choices. Interventions like trial promotions or loyalty incentives can break inertia	More et al. (2025)