Identification and classification of sustainable consumer behavior factors used in the Fuzzy-DEMATEL analysis
| Code | Factor | Type |
|---|---|---|
| C1 | Environmental awareness and knowledge | Enabler |
| C2 | Environmental concern and attitude | Enabler |
| C3 | Price and affordability | Barrier |
| C4 | Product availability and accessibility | Enabler |
| C5 | Convenience and ease of adoption | Enabler |
| C6 | Social norms and peer influence | Enabler |
| C7 | Personal and social image (status effects) | Enabler |
| C8 | Trust in green claims and corporate CSR | Enabler |
| C9 | Product attributes and quality | Enabler |
| C10 | Government policy and incentives | Enabler |
| C11 | Cultural values and context | Enabler |
| C12 | Digital technology and media influence | Enabler |
| C13 | Emotional and ethical motivations (pride/guilt) | Enabler |
| C14 | Habits and consumption routine | Barrier |
| C15 | Marketing, information, and labeling | Enabler |
| C16 | Ethical values and personal norms | Enabler |
| Code | Factor | Type |
|---|---|---|
| C1 | Environmental awareness and knowledge | Enabler |
| C2 | Environmental concern and attitude | Enabler |
| C3 | Price and affordability | Barrier |
| C4 | Product availability and accessibility | Enabler |
| C5 | Convenience and ease of adoption | Enabler |
| C6 | Social norms and peer influence | Enabler |
| C7 | Personal and social image (status effects) | Enabler |
| C8 | Trust in green claims and corporate CSR | Enabler |
| C9 | Product attributes and quality | Enabler |
| C10 | Government policy and incentives | Enabler |
| C11 | Cultural values and context | Enabler |
| C12 | Digital technology and media influence | Enabler |
| C13 | Emotional and ethical motivations (pride/guilt) | Enabler |
| C14 | Habits and consumption routine | Barrier |
| C15 | Marketing, information, and labeling | Enabler |
| C16 | Ethical values and personal norms | Enabler |
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