Ranking and classification of sustainable consumer behavior factors based on DEMATEL prominence and relation values
| Code | Factor | D + R (prominence) | D − R (relation) | Group |
|---|---|---|---|---|
| C10 | Government Policy and Incentives | 4.35 | +1.42 | Causal Driver |
| C16 | Ethical Values and Personal Norms | 3.96 | +0.88 | Causal Driver |
| C11 | Cultural Values and Context | 3.85 | +0.62 | Causal Driver |
| C12 | Digital Technology and Media Influence | 3.70 | +0.48 | Linkage |
| C2 | Environmental Concern and Attitude | 3.58 | +0.25 | Linkage/Driver |
| C15 | Marketing, Information and Labeling | 3.50 | +0.12 | Linkage |
| C6 | Social Norms and Peer Influence | 3.46 | +0.10 | Linkage |
| C4 | Product Availability and Accessibility | 3.35 | +0.05 | Linkage |
| C9 | Product Attributes and Quality | 3.10 | −0.15 | Autonomous |
| C3 | Price and Affordability | 3.00 | −0.22 | Dependent |
| C5 | Convenience and Ease of Adoption | 2.92 | −0.30 | Dependent |
| C8 | Trust in Green Claims and CSR | 2.88 | −0.38 | Dependent |
| C13 | Emotional and Ethical Motivations | 2.85 | −0.45 | Dependent |
| C7 | Personal and Social Image | 2.75 | −0.50 | Autonomous |
| C14 | Habits and Consumption Routine | 2.40 | −0.75 | Autonomous |
| C1 | Environmental Awareness and Knowledge | 2.35 | −0.82 | Autonomous |
| Code | Factor | D + R (prominence) | D − R (relation) | Group |
|---|---|---|---|---|
| C10 | Government Policy and Incentives | 4.35 | +1.42 | Causal Driver |
| C16 | Ethical Values and Personal Norms | 3.96 | +0.88 | Causal Driver |
| C11 | Cultural Values and Context | 3.85 | +0.62 | Causal Driver |
| C12 | Digital Technology and Media Influence | 3.70 | +0.48 | Linkage |
| C2 | Environmental Concern and Attitude | 3.58 | +0.25 | Linkage/Driver |
| C15 | Marketing, Information and Labeling | 3.50 | +0.12 | Linkage |
| C6 | Social Norms and Peer Influence | 3.46 | +0.10 | Linkage |
| C4 | Product Availability and Accessibility | 3.35 | +0.05 | Linkage |
| C9 | Product Attributes and Quality | 3.10 | −0.15 | Autonomous |
| C3 | Price and Affordability | 3.00 | −0.22 | Dependent |
| C5 | Convenience and Ease of Adoption | 2.92 | −0.30 | Dependent |
| C8 | Trust in Green Claims and CSR | 2.88 | −0.38 | Dependent |
| C13 | Emotional and Ethical Motivations | 2.85 | −0.45 | Dependent |
| C7 | Personal and Social Image | 2.75 | −0.50 | Autonomous |
| C14 | Habits and Consumption Routine | 2.40 | −0.75 | Autonomous |
| C1 | Environmental Awareness and Knowledge | 2.35 | −0.82 | Autonomous |
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