Table 1 A summary of the four pathways... | Emerald Publishing

Table 1

A summary of the four pathways

	Reactive	Hybrid	Proactive	Opportunistic
Source of awareness	External disruption or shock	Internal performance issues and pain points	Monitored internal performance and external sources	Recognition of market shifts or opportunities
Pace and duration of awareness and incubation	Fast; from immediate to a month	Slow; Accumulates during several months to multiple years	Varies; Awareness may build gradually, but incubation can proceed quickly due to systematic evaluations. Six months to a year	Varies; Awareness emerges gradually, but incubation can accelerate once an opportunity is identified. Dependent on the size and timing
Trigger	Disruptive external events	Accumulation of underperformance and pain points	Strategic assessment based on systematic evaluation	Attractive market opportunity
Type of initial evaluation	Gathering data, make or buy -, supplier -, and total cost evaluation, develop initial relocation scenarios.	Make or buy -, supplier -, and total cost evaluation, develop initial relocation scenarios.	Review, refine and compare existing continuous evaluation of drivers and scenarios	Supplier evaluation and targeted scenario and market evaluation to test feasibility of relocation scenarios
Relevance of initial evaluation	Highly relevant; regain control and establish viable response to disruptions	Relevant; If accumulated problems justify entering a formal relocation process	Moderately relevant; supports a structured start to the formal process	Relevant depending on assessment during the awareness stage
Prior experience and knowledge	Current- market knowledge may become irrelevant. Experience enables quicker initiation	Experience at current location increases awareness through interpretation of performance signals	Prior relocation and market experience are key enablers. Prior knowledge reduces uncertainty in decision-making	Experience of current, prior and intended market enables opportunity use and reduce the risk of misjudgement
Market commitment	Previously committed resources may quickly lose relevance	Strong market commitment can delay the trigger, extend the awareness and incubation strategies, but deepen experience	Proactive behaviour can both deliberately reinforce and temper market commitment	Changes in market commitment are central drivers for both maintaining and building commitment at current or intended market.
Suitability	Crises and emergencies	Firms attached to the current location without a relocation strategy	Firms seeking to stay ahead of competition, with sufficient capabilities and resources to invest	Firms pursuing market-driven expansion or repositioning

	Reactive	Hybrid	Proactive	Opportunistic
Source of awareness	External disruption or shock	Internal performance issues and pain points	Monitored internal performance and external sources	Recognition of market shifts or opportunities
Pace and duration of awareness and incubation	Fast; from immediate to a month	Slow; Accumulates during several months to multiple years	Varies; Awareness may build gradually, but incubation can proceed quickly due to systematic evaluations. Six months to a year	Varies; Awareness emerges gradually, but incubation can accelerate once an opportunity is identified. Dependent on the size and timing
Trigger	Disruptive external events	Accumulation of underperformance and pain points	Strategic assessment based on systematic evaluation	Attractive market opportunity
Type of initial evaluation	Gathering data, make or buy -, supplier -, and total cost evaluation, develop initial relocation scenarios.	Make or buy -, supplier -, and total cost evaluation, develop initial relocation scenarios.	Review, refine and compare existing continuous evaluation of drivers and scenarios	Supplier evaluation and targeted scenario and market evaluation to test feasibility of relocation scenarios
Relevance of initial evaluation	Highly relevant; regain control and establish viable response to disruptions	Relevant; If accumulated problems justify entering a formal relocation process	Moderately relevant; supports a structured start to the formal process	Relevant depending on assessment during the awareness stage
Prior experience and knowledge	Current- market knowledge may become irrelevant. Experience enables quicker initiation	Experience at current location increases awareness through interpretation of performance signals	Prior relocation and market experience are key enablers. Prior knowledge reduces uncertainty in decision-making	Experience of current, prior and intended market enables opportunity use and reduce the risk of misjudgement
Market commitment	Previously committed resources may quickly lose relevance	Strong market commitment can delay the trigger, extend the awareness and incubation strategies, but deepen experience	Proactive behaviour can both deliberately reinforce and temper market commitment	Changes in market commitment are central drivers for both maintaining and building commitment at current or intended market.
Suitability	Crises and emergencies	Firms attached to the current location without a relocation strategy	Firms seeking to stay ahead of competition, with sufficient capabilities and resources to invest	Firms pursuing market-driven expansion or repositioning