Table 4

Thematic analysis summary: open codes, axial categories and overarching themes

Representative open codesAxial categoryOverarching theme
Pre-participation anxiety; role confusion; self-doubt; overwhelm in Weeks 1–3Anxiety–Efficacy TransitionTheme 1: From Operational Anxiety to Professional Efficacy
Decision confidence growth; managerial identity; “acting like a professional”Professional Self-Concept DevelopmentTheme 1: From Operational Anxiety to Professional Efficacy
Budget errors; stock-out events; failed marketing campaigns; emotional distressProductive Failure EpisodesTheme 2: Re-contextualising Failure as Pedagogical Capital
Post-failure analysis; revised operational strategy; “the lesson was permanent”Iterative Learning from FailureTheme 2: Re-contextualising Failure as Pedagogical Capital
Sustainability as “buzzword”; compliance mindset; ethical obligation framingInitial Sustainability FramingTheme 3: Sustainability as Functional Constraint
Cost–benefit reconciliation of eco-practices; ethics integrated into operationsSustainability InternalisationTheme 3: Sustainability as Functional Constraint

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