Table 4

Reliability and convergent validity

ConstructItemsFactor loadingCronbach's αComposite reliability (CR)Average variance extracted (AVE)
Online reviews (OR)OR10.7270.8530.8570.501
OR20.789
OR30.706
OR40.759
OR50.689
OR60.737
Attitude toward sustainable practices (ATSP)ATSP 10.8180.8630.8660.617
ATSP 20.826
ATSP 30.842
ATSP 40.786
Perceived corporate environmental responsibility (PCER)PCER 10.7400.8340.8350.559
PCER 20.817
PCER 30.805
PCER 40.801
Booking intention (BI)BI 10.6860.8010.8150.529
BI 20.692
BI 30.854
BI 40.794

Note(s): AVE calculated as ∑ SMC/(∑ SMC + ∑standard measurement error)

Source(s): Authors’ computation; threshold criteria adopted from Hair et al. (2010) and Fornell and Larcker (1981) 

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