TableĀ 1

Missing responses in the pre-test phase

DimensionNon-response (n)Non-response (%)Item
PA2831.11(PA4) Public areas (e.g. restrooms) are clean and comfortable
2527.78(PA6) The layout makes it easy to move around the store
PI2325.56(PI3) Customers feel safe in transactions with employees
2325.56(PI7) The store provides individualized attention to customers
3033.33(PI9) Employees treat customers courteously over the phone
PS4145.56(PS1) The store willingly handles returns and exchanges
2831.11(PS2) When a customer has a problem, the store shows genuine interest in solving it
4044.44(PS3) Employees are able to handle customer complaints directly and immediately
POL2527.78(POL2) The store provides sufficient and convenient parking
2325.56(POL5) The store offers its own credit card

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