Table 5 Spearman’s rho correlation... | Emerald Publishing

Table 5

Spearman’s rho correlation matrix of factors affecting sharing of MOOC Calendar

Variable	Shared MOOC (yes/no)	p-value
Brand image	0.151*	0.003
Medium	0.152*	0.003
Message quality	0.153*	0.003
Online popularity	0.163*	0.001
Offline popularity	0.183*	< 0.001
Relevance	0.154*	0.003
Valence	0.093	0.07
Intensity	0.151*	0.003
Gift-giving	0.231*	< 0.001
Altruism	0.175*	< 0.001
Reputation	0.075	0.143

Variable	Shared MOOC (yes/no)	p-value
Brand image	0.151*	0.003
Medium	0.152*	0.003
Message quality	0.153*	0.003
Online popularity	0.163*	0.001
Offline popularity	0.183*	< 0.001
Relevance	0.154*	0.003
Valence	0.093	0.07
Intensity	0.151*	0.003
Gift-giving	0.231*	< 0.001
Altruism	0.175*	< 0.001
Reputation	0.075	0.143