Table 7 Final fitted model with the... | Emerald Publishing

Table 7

Final fitted model with the estimates, SE, p-value and odds ratio of each variable

Predictor	Estimate	SE	p-value	Odds ratio
Content-specific	0.07118	0.2285	0.755	1.072
Popularity	0.27826	0.1898	0.143	1.321
Gift-giving	0.77005	0.3119	0.114	2.16
Altruism	−0.09416	0.2884	0.744	0.91
Reputation	−0.18065	0.1324	0.173	0.835
Valence	0.10091	0.2605	0.698	1.106
Intensity	−0.12893	0.2425	0.595	0.879

Predictor	Estimate	SE	p-value	Odds ratio
Content-specific	0.07118	0.2285	0.755	1.072
Popularity	0.27826	0.1898	0.143	1.321
Gift-giving	0.77005	0.3119	0.114	2.16
Altruism	−0.09416	0.2884	0.744	0.91
Reputation	−0.18065	0.1324	0.173	0.835
Valence	0.10091	0.2605	0.698	1.106
Intensity	−0.12893	0.2425	0.595	0.879