Top 15 articles with citation
| S.N. | Author | Title of the article | Citations | Source title |
|---|---|---|---|---|
| 1 | Morgan et al. (2012) | Export marketing strategy implementation, export marketing capabilities and export venture performance | 355 | Journal of the Academy of Marketing Science |
| 2 | Buccieri et al. (2020a, b) | International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation and dynamic marketing capabilities | 191 | International Business Review |
| 3 | Morgan et al. (2018) | Marketing capabilities in international marketing | 138 | Journal of International Marketing |
| 4 | Kaleka and Morgan (2019) | How marketing capabilities and current performance drive strategic intentions in international markets | 92 | Industrial Marketing Management |
| 5 | Keskin et al. (2021) | The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity | 59 | International Marketing Review |
| 6 | Moi and Cabiddu (2021) | Leading digital transformation through an agile marketing capability: the case of Spotahome | 57 | Journal of Management and Governance |
| 7 | Dinner et al. (2019) | Psychic distance and performance of MNCs during marketing crises | 48 | Journal of International Business Studies |
| 8 | Zahoor and Lew (2023) | Enhancing IMC and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies | 48 | International Marketing Review |
| 9 | Mahmoud et al. (2020) | Social media resources and export performance: the role of trust and commitment | 42 | International Marketing Review |
| 10 | Kaufmann and Roesch (2012) | Constraints to building and deploying marketing capabilities by emerging market firms in advanced markets | 39 | Journal of International Marketing |
| 11 | Gnizy (2019) | The role of inter-firm dispersion of IMC in marketing strategy and business outcomes | 39 | Journal of Business Research |
| 12 | Reimann et al. (2021) | The influence of dynamic and adaptive marketing capabilities on the performance of Portuguese SMEs in the B2B international market | 38 | Sustainability |
| 13 | Calabrese et al. (2005) | Strategy and market management of new product development and incremental innovation: evidence from Italian SMEs | 33 | International Journal of Product Development |
| 14 | Asseraf and Shoham (2019) | Crafting strategy for international marketing: outside-in or inside-out? | 32 | International Marketing Review |
| 15 | Reimann et al. (2022) | Adaptive marketing capabilities, market orientation and international performance: the moderation effect of competitive intensity | 22 | Journal of Business and Industrial Marketing |
| S.N. | Author | Title of the article | Citations | Source title |
|---|---|---|---|---|
| 1 | Export marketing strategy implementation, export marketing capabilities and export venture performance | 355 | ||
| 2 | International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation and dynamic marketing capabilities | 191 | ||
| 3 | Marketing capabilities in international marketing | 138 | ||
| 4 | How marketing capabilities and current performance drive strategic intentions in international markets | 92 | ||
| 5 | The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity | 59 | ||
| 6 | Leading digital transformation through an agile marketing capability: the case of Spotahome | 57 | ||
| 7 | Psychic distance and performance of MNCs during marketing crises | 48 | ||
| 8 | Enhancing IMC and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies | 48 | ||
| 9 | Social media resources and export performance: the role of trust and commitment | 42 | ||
| 10 | Constraints to building and deploying marketing capabilities by emerging market firms in advanced markets | 39 | ||
| 11 | The role of inter-firm dispersion of IMC in marketing strategy and business outcomes | 39 | ||
| 12 | The influence of dynamic and adaptive marketing capabilities on the performance of Portuguese SMEs in the B2B international market | 38 | ||
| 13 | Strategy and market management of new product development and incremental innovation: evidence from Italian SMEs | 33 | ||
| 14 | Crafting strategy for international marketing: outside-in or inside-out? | 32 | ||
| 15 | Adaptive marketing capabilities, market orientation and international performance: the moderation effect of competitive intensity | 22 |
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