Summary of theories used in IMC studies
| Theoretical lens | Number of times used |
|---|---|
| Ambidexterity capabilities | 1 |
| Community trust theory | 1 |
| Configuration theory perspective | 1 |
| Digital marketing capabilities | 1 |
| Dynamic capabilities theory | 15 |
| Firm internationalization theory | 1 |
| Institutional theory | 2 |
| International entrepreneur theory | 1 |
| Organizational learning theory | 2 |
| Performance-feedback theory | 1 |
| Psychic distance paradox | 1 |
| Resource-based view theory | 12 |
| Social capital theory | 1 |
| Stakeholder theory | 1 |
| Strategic flexibility | 1 |
| Theory of resource advantage (R-A) | 1 |
| Theoretical lens | Number of times used |
|---|---|
| Ambidexterity capabilities | 1 |
| Community trust theory | 1 |
| Configuration theory perspective | 1 |
| Digital marketing capabilities | 1 |
| Dynamic capabilities theory | 15 |
| Firm internationalization theory | 1 |
| Institutional theory | 2 |
| International entrepreneur theory | 1 |
| Organizational learning theory | 2 |
| Performance-feedback theory | 1 |
| Psychic distance paradox | 1 |
| Resource-based view theory | 12 |
| Social capital theory | 1 |
| Stakeholder theory | 1 |
| Strategic flexibility | 1 |
| Theory of resource advantage (R-A) | 1 |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.