Table 2.

Measurement properties of LP engagement (Study 1)

Constructs and measurement itemsLoadingsαrho_ACRAVE
Proactively using card (PRO) 0.7120.7520.8380.635
PRO20.882    
PRO30.696    
PRO40.802    
Redeeming points (RED) 0.720.7230.8420.640
RED10.813    
RED20.796    
RED30.790    
Adapting purchasing behaviour (APB) 0.870.8740.9200.794
APB10.930    
APB20.862    
APB30.880    
Being receptive to information (REC) 0.8720.9010.9220.798
REC10.796    
REC20.931    
REC30.944    
Searching for information (SER) 0.8350.8380.8900.670
SER10.816    
SER20.815    
SER30.777    
SER40.862    
Sharing information (SHA) 0.8330.8520.8890.667
SHA10.703    
SHA20.847    
SHA30.876    
SHA40.832    
Note(s):

α = Cronbach’s alpha; rho_A = Dijkstra–Henseler’s composite reliability; CR = composite reliability; AVE = average variance extracted

or Create an Account

Close subscription notice
Close access options