Table 2.

Measurement properties of LP engagement (Study 1)

Constructs and measurement itemsLoadingsαrho_ACRAVE
Proactively using card (PRO)0.7120.7520.8380.635
PRO20.882
PRO30.696
PRO40.802
Redeeming points (RED)0.720.7230.8420.640
RED10.813
RED20.796
RED30.790
Adapting purchasing behaviour (APB)0.870.8740.9200.794
APB10.930
APB20.862
APB30.880
Being receptive to information (REC)0.8720.9010.9220.798
REC10.796
REC20.931
REC30.944
Searching for information (SER)0.8350.8380.8900.670
SER10.816
SER20.815
SER30.777
SER40.862
Sharing information (SHA)0.8330.8520.8890.667
SHA10.703
SHA20.847
SHA30.876
SHA40.832
Note(s):

α = Cronbach’s alpha; rho_A = Dijkstra–Henseler’s composite reliability; CR = composite reliability; AVE = average variance extracted

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