Table 3. Measurement properties of Stage...

Table 3.

Measurement properties of Stage 1 (Study 2)

Constructs and measurement items	Loadings	α	rho_A	CR	AVE
Trust (TR)		0.867	0.87	0.910	0.716
TR1	0.871
TR2	0.825
TR3	0.849
TR4	0.838
Commitment
Affective commitment (AC)		0.720	0.733	0.842	0.640
AC1	0.846
AC2	0.778
AC3	0.775
Normative commitment (NC)		0.833	0.833	0.900	0.750
NC1	0.878
NC2	0.847
NC3	0.873
Economic commitment (EC)		0.739	0.746	0.851	0.655
EC1	0.807
EC2	0.831
EC5	0.790
Perceived benefits
Utilitarian – saving money (US)		0.780	0.825	0.870	0.692
US1	0.889
US2	0.719
US3	0.878
Hedonic – exploration (HEX)		0.885	0.885	0.929	0.814
HEX1	0.909
HEX2	0.895
HEX3	0.902
Hedonic – entertainment (HEN)		0.815	0.815	0.890	0.730
HEN1	0.845
HEN2	0.874
HEN3	0.843
Symbolic – recognition (SR)		0.907	0.909	0.935	0.782
SR1	0.874
SR2	0.879
SR3	0.888
SR4	0.857
Symbolic – social (SS)		0.831	0.835	0.898	0.747
SS1	0.857
SS2	0.870
SS3	0.865
Temporal price search (TPS)		0.818	0.831	0.879	0.645
TPS1	0.803
TPS2	0.825
TPS3	0.757
TPS4	0.825
Spatial price search (SPS)		0.874	0.918	0.905	0.657
SPS1	0.853
SPS2	0.867
SPS3	0.828
SPS4	0.722
SPS5	0.774
LP engagement
Proactively using card (PRO)		0.725	0.742	0.878	0.783
PRO2	0.908
PRO4	0.861
Redeeming points (RED)		0.667	0.668	0.819	0.601
RED1	0.790
RED2	0.742
RED3	0.793
Adapting purchasing behaviour (APB)		0.869	0.872	0.920	0.793
APB1	0.907
APB2	0.879
APB3	0.885
Being receptive to information (REC)		0.836	0.859	0.902	0.755
REC1	0.780
REC2	0.906
REC3	0.914
Searching for information (SER)		0.898	0.901	0.929	0.765
SER1	0.818
SER2	0.788
SER3	0.790
SER4	0.833
Sharing information (SHA)		0.816	0.817	0.891	0.731
SHA2	0.847
SHA3	0.855
SHA4	0.862
Engagement with retailer
Conscious attention (CA)		0.829	0.840	0.897	0.745
CA1	0.871
CA2	0.818
CA3	0.898
Enthused participation (EP)		0.814	0.834	0.878	0.643
EP1	0.699
EP2	0.850
EP3	0.868
EP4	0.781
Social connection (SC)		0.833	0.833	0.900	0.750
SC1	0.872
SC2	0.866
SC3	0.859
Attitudinal loyalty (AL)		0.849	0.878	0.889	0.617
AL1	0.754
AL2	0.821
AL3	0.818
AL4	0.788
AL5	0.741
Behavioural loyalty (BL)
BL1	0.862	0.872	0.885	0.912	0.722
BL2	0.875
BL3	0.811
BL4	0.851

Constructs and measurement items	Loadings	α	rho_A	CR	AVE
Trust (TR)		0.867	0.87	0.910	0.716
TR1	0.871
TR2	0.825
TR3	0.849
TR4	0.838
Commitment
Affective commitment (AC)		0.720	0.733	0.842	0.640
AC1	0.846
AC2	0.778
AC3	0.775
Normative commitment (NC)		0.833	0.833	0.900	0.750
NC1	0.878
NC2	0.847
NC3	0.873
Economic commitment (EC)		0.739	0.746	0.851	0.655
EC1	0.807
EC2	0.831
EC5	0.790
Perceived benefits
Utilitarian – saving money (US)		0.780	0.825	0.870	0.692
US1	0.889
US2	0.719
US3	0.878
Hedonic – exploration (HEX)		0.885	0.885	0.929	0.814
HEX1	0.909
HEX2	0.895
HEX3	0.902
Hedonic – entertainment (HEN)		0.815	0.815	0.890	0.730
HEN1	0.845
HEN2	0.874
HEN3	0.843
Symbolic – recognition (SR)		0.907	0.909	0.935	0.782
SR1	0.874
SR2	0.879
SR3	0.888
SR4	0.857
Symbolic – social (SS)		0.831	0.835	0.898	0.747
SS1	0.857
SS2	0.870
SS3	0.865
Temporal price search (TPS)		0.818	0.831	0.879	0.645
TPS1	0.803
TPS2	0.825
TPS3	0.757
TPS4	0.825
Spatial price search (SPS)		0.874	0.918	0.905	0.657
SPS1	0.853
SPS2	0.867
SPS3	0.828
SPS4	0.722
SPS5	0.774
LP engagement
Proactively using card (PRO)		0.725	0.742	0.878	0.783
PRO2	0.908
PRO4	0.861
Redeeming points (RED)		0.667	0.668	0.819	0.601
RED1	0.790
RED2	0.742
RED3	0.793
Adapting purchasing behaviour (APB)		0.869	0.872	0.920	0.793
APB1	0.907
APB2	0.879
APB3	0.885
Being receptive to information (REC)		0.836	0.859	0.902	0.755
REC1	0.780
REC2	0.906
REC3	0.914
Searching for information (SER)		0.898	0.901	0.929	0.765
SER1	0.818
SER2	0.788
SER3	0.790
SER4	0.833
Sharing information (SHA)		0.816	0.817	0.891	0.731
SHA2	0.847
SHA3	0.855
SHA4	0.862
Engagement with retailer
Conscious attention (CA)		0.829	0.840	0.897	0.745
CA1	0.871
CA2	0.818
CA3	0.898
Enthused participation (EP)		0.814	0.834	0.878	0.643
EP1	0.699
EP2	0.850
EP3	0.868
EP4	0.781
Social connection (SC)		0.833	0.833	0.900	0.750
SC1	0.872
SC2	0.866
SC3	0.859
Attitudinal loyalty (AL)		0.849	0.878	0.889	0.617
AL1	0.754
AL2	0.821
AL3	0.818
AL4	0.788
AL5	0.741
Behavioural loyalty (BL)
BL1	0.862	0.872	0.885	0.912	0.722
BL2	0.875
BL3	0.811
BL4	0.851

Note(s): α = Cronbach’s alpha; rho_A = Dijkstra–Henseler’s composite reliability; CR = composite reliability; AVE = average variance extracted

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