Constructs and measurement items used in Study 2
| Trust | |
| Scale adapted from Darke et al. (2016) | TR1: I trust my preferred retailer |
| TR2: I can depend on my preferred retailer | |
| TR3: I think my preferred retailer is reliable in meeting its promises | |
| TR4: My preferred retailer probably has high integrity | |
| Commitment | |
| Affective commitment | |
| Scale adapted from Keiningham et al. (2015) | AC1: I take pleasure in being a customer of my preferred retailer |
| AC2: My preferred retailer is the provider that takes the best care of its customers | |
| AC3: I get back what I put into my relationship with my preferred retailer | |
| Nominative commitment | |
| Scale adapted from Keiningham et al. (2015) | NC1: My attachment to my preferred retailer is mainly based on the similarity of our values |
| NC2: Because of the values my preferred retailer stands for, being a customer feels like the right thing to do | |
| NC3: I prefer my preferred retailer to others because it stands for values that are important to me | |
| Economic commitment | |
| Scale adapted from Keiningham et al. (2015), Gustafsson et al. (2005) and Fullerton (2003) | EC1: It pays off economically to be a customer of my preferred retailer |
| EC2: I would suffer economically if the relationship with my preferred retailer was broken | |
| EC3: The economic benefit of dealing with my preferred retailer is more than the cost | |
| EC4: My preferred retailer has location advantages versus other supermarket retailers | |
| EC5: My life would be disrupted if I switched away from my preferred retailer | |
| Temporal price search | |
| Scale was adapted from Gauri et al. (2008) | TPS1: I usually plan the timing of my shopping trip to my preferred retailer in such a way so as to get the best price deals offered at that supermarket |
| TPS2: There are times when I delay my shopping trip to wait for a better price deal | |
| TPS3: Although planned before making a shopping trip, I often do not buy some items if I think they will shortly be offered on special at a lower price | |
| TPS4: I keep track of price specials offered for the grocery items I purchase at my preferred retailer | |
| TPS5: To get the best price deals for my groceries I often purchase the items I need over two or three trips | |
| Spatial price search | |
| Scale was adapted from Gauri et al. (2008) | SPS1: I often compare the prices of grocery items at two or more supermarkets |
| SPS2: I decide each week where to shop for my groceries based on supermarket advertisements, brochures and DMCs | |
| SPS3: I regularly shop the price specials at One supermarket and then the price specials at another supermarket | |
| SPS4: Before going grocery shopping, I check the newspapers for advertisements by various supermarkets | |
| SPS5: To get the best price deals for my groceries I often shop at two or three different supermarkets | |
| Perceived benefits of the LP | |
| Utilitarian benefits – saving money | |
| Scale was adapted from Mimouni-Chaabane and Volle (2010) | US1: The loyalty programme of my preferred retailer enables me to shop at a lower financial cost |
| US2: Because I use the loyalty card of my preferred retailer I spend less | |
| US3: Because I use the loyalty card of my preferred retailer I save money | |
| Hedonic – exploration | |
| Scale was adapted from Mimouni-Chaabane and Volle (2010) | HEX1: Because I use the loyalty card of my preferred retailer, I discover new products |
| HEX2: Because I use the loyalty card of my preferred retailer, I discover products I would not have discovered otherwise | |
| HEX3: Because I use the loyalty card of my preferred retailer, I try new products | |
| Hedonic – entertainment | |
| Scale was adapted from Mimouni-Chaabane and Volle (2010) | HEN1: Collecting points under my preferred retailer’s loyalty programme is entertaining |
| HEN2: Redeeming points collected under my preferred retailer’s loyalty programme is enjoyable | |
| HEN3: When I redeem points under the loyalty programme of my preferred retailer, I feel good about myself | |
| Symbolic – recognition | |
| Scale was adapted from Mimouni-Chaabane and Volle (2010) | SR1: Because I am a member of my preferred retailer’s loyalty programme, my preferred retailer takes better care of me |
| SR2: Because I am a member of my preferred retailer’s loyalty programme, I’m treated better than other customers | |
| SR3: Because I am a member of my preferred retailer’s loyalty programme, I’m treated with more respect | |
| SR4: Because I am a member of my preferred retailer’s loyalty programme, I feel I am more distinguished than other customers | |
| Symbolic – social | |
| Scale was adapted from Mimouni-Chaabane and Volle (2010) | SS1: As a member of my preferred retailer’s loyalty programme, I belong to a community of people who share the same values |
| SS2: As a member of my preferred retailer’s loyalty programme, I feel close to my preferred retailer | |
| SS3: As a member of my preferred retailer’s loyalty programme, I feel I share the same values as my preferred retailer | |
| Engagement with preferred retailer | |
| Conscious attention | |
| Scale adapted from Vivek et al. (2012) | CA1: Anything related to my preferred retailer grabs my attention |
| CA2: I like to learn more about my preferred retailer | |
| CA3: I pay a lot of attention to anything about my preferred retailer | |
| Enthused participation | |
| Scale adapted from Vivek et al. (2012) | EP1: I spend a lot of my discretionary time shopping at my preferred retailer |
| EP2: I am heavily into my preferred retailer | |
| EP3: I am passionate about my preferred retailer | |
| EP4: My days would not be the same without my preferred retailer | |
| Social connection | |
| Scale adapted from Vivek et al. (2012) | SC1: I love shopping at my preferred retailer with my friends |
| SC2: I enjoy my preferred retailer when I am with others | |
| SC3: Shopping at my preferred retailer is more fun when other people around me do it too | |
| Attitudinal loyalty | |
| Scale adapted from Wierich and Zielke (2014) | AL1: I usually shop at my preferred retailer rather than at its competitors |
| AL2: I will do most of my future shopping at my preferred retailer | |
| AL3: My preferred retailer is my first choice when I buy groceries | |
| AL4: I am committed to my preferred retailer | |
| AL5: I would give prior consideration to my preferred retailer for my grocery shopping | |
| Behavioural loyalty | |
| Scale adapted from Roy et al. (2018) | BL1: I purchase more from my preferred retailer than other supermarket retailers |
| BL2: I spend more time at my preferred retailer than other supermarket retailers | |
| BL3: I visit my preferred retailer more frequently than other supermarket retailers | |
| BL4: I spend more money at my preferred retailer than other supermarket retailers | |
| Scale adapted from | TR1: I trust my preferred retailer |
| TR2: I can depend on my preferred retailer | |
| TR3: I think my preferred retailer is reliable in meeting its promises | |
| TR4: My preferred retailer probably has high integrity | |
| Affective commitment | |
| Scale adapted from | AC1: I take pleasure in being a customer of my preferred retailer |
| AC2: My preferred retailer is the provider that takes the best care of its customers | |
| AC3: I get back what I put into my relationship with my preferred retailer | |
| Scale adapted from | NC1: My attachment to my preferred retailer is mainly based on the similarity of our values |
| NC2: Because of the values my preferred retailer stands for, being a customer feels like the right thing to do | |
| NC3: I prefer my preferred retailer to others because it stands for values that are important to me | |
| Scale adapted from | EC1: It pays off economically to be a customer of my preferred retailer |
| EC2: I would suffer economically if the relationship with my preferred retailer was broken | |
| EC3: The economic benefit of dealing with my preferred retailer is more than the cost | |
| EC4: My preferred retailer has location advantages versus other supermarket retailers | |
| EC5: My life would be disrupted if I switched away from my preferred retailer | |
| Scale was adapted from | TPS1: I usually plan the timing of my shopping trip to my preferred retailer in such a way so as to get the best price deals offered at that supermarket |
| TPS2: There are times when I delay my shopping trip to wait for a better price deal | |
| TPS3: Although planned before making a shopping trip, I often do not buy some items if I think they will shortly be offered on special at a lower price | |
| TPS4: I keep track of price specials offered for the grocery items I purchase at my preferred retailer | |
| TPS5: To get the best price deals for my groceries I often purchase the items I need over two or three trips | |
| Scale was adapted from | SPS1: I often compare the prices of grocery items at two or more supermarkets |
| SPS2: I decide each week where to shop for my groceries based on supermarket advertisements, brochures and DMCs | |
| SPS3: I regularly shop the price specials at One supermarket and then the price specials at another supermarket | |
| SPS4: Before going grocery shopping, I check the newspapers for advertisements by various supermarkets | |
| SPS5: To get the best price deals for my groceries I often shop at two or three different supermarkets | |
| Utilitarian benefits – saving money | |
| Scale was adapted from | US1: The loyalty programme of my preferred retailer enables me to shop at a lower financial cost |
| US2: Because I use the loyalty card of my preferred retailer I spend less | |
| US3: Because I use the loyalty card of my preferred retailer I save money | |
| Scale was adapted from | HEX1: Because I use the loyalty card of my preferred retailer, I discover new products |
| HEX2: Because I use the loyalty card of my preferred retailer, I discover products I would not have discovered otherwise | |
| HEX3: Because I use the loyalty card of my preferred retailer, I try new products | |
| Scale was adapted from | HEN1: Collecting points under my preferred retailer’s loyalty programme is entertaining |
| HEN2: Redeeming points collected under my preferred retailer’s loyalty programme is enjoyable | |
| HEN3: When I redeem points under the loyalty programme of my preferred retailer, I feel good about myself | |
| Scale was adapted from | SR1: Because I am a member of my preferred retailer’s loyalty programme, my preferred retailer takes better care of me |
| SR2: Because I am a member of my preferred retailer’s loyalty programme, I’m treated better than other customers | |
| SR3: Because I am a member of my preferred retailer’s loyalty programme, I’m treated with more respect | |
| SR4: Because I am a member of my preferred retailer’s loyalty programme, I feel I am more distinguished than other customers | |
| Scale was adapted from | SS1: As a member of my preferred retailer’s loyalty programme, I belong to a community of people who share the same values |
| SS2: As a member of my preferred retailer’s loyalty programme, I feel close to my preferred retailer | |
| SS3: As a member of my preferred retailer’s loyalty programme, I feel I share the same values as my preferred retailer | |
| Conscious attention | |
| Scale adapted from | CA1: Anything related to my preferred retailer grabs my attention |
| CA2: I like to learn more about my preferred retailer | |
| CA3: I pay a lot of attention to anything about my preferred retailer | |
| Scale adapted from | EP1: I spend a lot of my discretionary time shopping at my preferred retailer |
| EP2: I am heavily into my preferred retailer | |
| EP3: I am passionate about my preferred retailer | |
| EP4: My days would not be the same without my preferred retailer | |
| Scale adapted from | SC1: I love shopping at my preferred retailer with my friends |
| SC2: I enjoy my preferred retailer when I am with others | |
| SC3: Shopping at my preferred retailer is more fun when other people around me do it too | |
| Scale adapted from | AL1: I usually shop at my preferred retailer rather than at its competitors |
| AL2: I will do most of my future shopping at my preferred retailer | |
| AL3: My preferred retailer is my first choice when I buy groceries | |
| AL4: I am committed to my preferred retailer | |
| AL5: I would give prior consideration to my preferred retailer for my grocery shopping | |
| Scale adapted from | BL1: I purchase more from my preferred retailer than other supermarket retailers |
| BL2: I spend more time at my preferred retailer than other supermarket retailers | |
| BL3: I visit my preferred retailer more frequently than other supermarket retailers | |
| BL4: I spend more money at my preferred retailer than other supermarket retailers | |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.