Table 3

Adoption dynamics

EqVariableFormulaParameters/Conditions
8Logistic multiplierAdoption min + (Adoption max − Adoption min) / (1 + e−(Perceived performance−Performance midpoint) / Performance steepness)Adoption min = 0.1; Adoption max = 3.0; Performance midpoint = 30; Performance steepness = 15
9Calculated new adoption rateBase adoption rate × Logistic multiplier × Saturation factorBase adoption rate = 20,000 containers/month
10Change in perception(Operating profit margin − Perceived performance) / Performance information delayPerformance information delay = 12 months

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