Adoption dynamics
| Eq | Variable | Formula | Parameters/Conditions |
|---|---|---|---|
| 8 | Logistic multiplier | Adoption min + (Adoption max − Adoption min) / (1 + e−(Perceived performance−Performance midpoint) / Performance steepness) | Adoption min = 0.1; Adoption max = 3.0; Performance midpoint = 30; Performance steepness = 15 |
| 9 | Calculated new adoption rate | Base adoption rate × Logistic multiplier × Saturation factor | Base adoption rate = 20,000 containers/month |
| 10 | Change in perception | (Operating profit margin − Perceived performance) / Performance information delay | Performance information delay = 12 months |
| Eq | Variable | Formula | Parameters/Conditions |
|---|---|---|---|
| 8 | Adoption min + (Adoption max − Adoption min) / (1 + e−(Perceived performance−Performance midpoint) / Performance steepness) | Adoption min = 0.1; Adoption max = 3.0; Performance midpoint = 30; Performance steepness = 15 | |
| 9 | Base adoption rate × Logistic multiplier × Saturation factor | Base adoption rate = 20,000 containers/month | |
| 10 | (Operating profit margin − Perceived performance) / Performance information delay | Performance information delay = 12 months |
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