Reliability and validity of measurement model
| Construct | Code | Measurement items | λ | α | CR (rho_a) | CR (rho_c) | AVE |
|---|---|---|---|---|---|---|---|
| Absorption | 0.843 | 0.877 | 0.882 | 0.599 | |||
| abso1 | When I am interacting with my favorite sports team news and stories, I forget everything else around me | 0.703 | |||||
| abso2 | Times flies when I am interacting with news and stories about my favorite sports team | 0.806 | |||||
| abso3 | When I am interacting with news and stories about my favorite sports team, it is difficult to detach myself | 0.758 | |||||
| abso4 | In my interaction with news and stories about my favorite sports team, I am immersed | 0.845 | |||||
| abso5 | When I am interacting with news and stories about my favorite sports team, I feel happy | 0.752 | |||||
| Attention | 0.898 | 0.913 | 0.924 | 0.711 | |||
| atte1 | I like to learn more about my favorite sports team | 0.828 | |||||
| atte2 | A pay a lot of attention to my favorite sports team issues | 0.910 | |||||
| atte3 | Anything related to my favorite sports team grabs my attention | 0.886 | |||||
| atte4 | I concentrate a lot on my favorite sports team issues | 0.848 | |||||
| atte5 | I spend a lot of time thinking about my favorite sports team | 0.731 | |||||
| Sports team love | 0.904 | 0.905 | 0.933 | 0.777 | |||
| stlo1 | I feel excited about my favorite sports team | 0.853 | |||||
| stlo2 | I love my favorite sports team | 0.918 | |||||
| stlo3 | I am heavily into my favorite sports team | 0.911 | |||||
| stlo4 | I am passionate about my favorite sports team | 0.841 | |||||
| Advertise | 0.842 | 0.845 | 0.894 | 0.679 | |||
| adve1 | I display my favorite sports team merchandise on my properties, e.g. car, computers, mobile phones | 0.812 | |||||
| adve2 | I display my favorite sports team merchandise on my desk at work or school | 0.864 | |||||
| adve3 | I give my favorite sports team related gift for birthday and holidays | 0.793 | |||||
| adve4 | I include my favorite sports team related information in my social media accounts | 0.826 | |||||
| Advocate | 0.888 | 0.896 | 0.923 | 0.750 | |||
| advo1 | I try to convince others that my favorite sports team is superior to all others | 0.845 | |||||
| advo2 | I refer to my favorite sports team as “WE” or “US” | 0.907 | |||||
| advo3 | I tell others about the great players on my favorite sports team | 0.898 | |||||
| advo4 | I engage in conversations with strangers about my favorite sports team | 0.809 | |||||
| Antagonize | 0.721 | 0.725 | 0.843 | 0.641 | |||
| anta1 | I initiate communication with friend and family that are not fans of my favorite sports team after they lose | 0.830 | |||||
| anta2 | I initiate communication with friend and family that are not fans of my favorite sports team after they win | 0.772 | |||||
| anta3 | I feel happy when friend and family that are not fans of my favorite sports team are unhappy after they lose | 0.799 | |||||
| Assimilate | 0.830 | 0.830 | 0.898 | 0.746 | |||
| assi1 | I get together with a special group of friends and family to watch my favorite sports team games | 0.851 | |||||
| assi2 | I wear my favorite sports team merchandise on game day | 0.871 | |||||
| assi3 | I initiate communication with friend and family that are fans of my favorite sports team during games | 0.869 | |||||
| Construct | Code | Measurement items | λ | α | CR (rho_a) | CR (rho_c) | AVE |
|---|---|---|---|---|---|---|---|
| Absorption | 0.843 | 0.877 | 0.882 | 0.599 | |||
| abso1 | When I am interacting with my favorite sports team news and stories, I forget everything else around me | 0.703 | |||||
| abso2 | Times flies when I am interacting with news and stories about my favorite sports team | 0.806 | |||||
| abso3 | When I am interacting with news and stories about my favorite sports team, it is difficult to detach myself | 0.758 | |||||
| abso4 | In my interaction with news and stories about my favorite sports team, I am immersed | 0.845 | |||||
| abso5 | When I am interacting with news and stories about my favorite sports team, I feel happy | 0.752 | |||||
| Attention | 0.898 | 0.913 | 0.924 | 0.711 | |||
| atte1 | I like to learn more about my favorite sports team | 0.828 | |||||
| atte2 | A pay a lot of attention to my favorite sports team issues | 0.910 | |||||
| atte3 | Anything related to my favorite sports team grabs my attention | 0.886 | |||||
| atte4 | I concentrate a lot on my favorite sports team issues | 0.848 | |||||
| atte5 | I spend a lot of time thinking about my favorite sports team | 0.731 | |||||
| Sports team love | 0.904 | 0.905 | 0.933 | 0.777 | |||
| stlo1 | I feel excited about my favorite sports team | 0.853 | |||||
| stlo2 | I love my favorite sports team | 0.918 | |||||
| stlo3 | I am heavily into my favorite sports team | 0.911 | |||||
| stlo4 | I am passionate about my favorite sports team | 0.841 | |||||
| Advertise | 0.842 | 0.845 | 0.894 | 0.679 | |||
| adve1 | I display my favorite sports team merchandise on my properties, e.g. car, computers, mobile phones | 0.812 | |||||
| adve2 | I display my favorite sports team merchandise on my desk at work or school | 0.864 | |||||
| adve3 | I give my favorite sports team related gift for birthday and holidays | 0.793 | |||||
| adve4 | I include my favorite sports team related information in my social media accounts | 0.826 | |||||
| Advocate | 0.888 | 0.896 | 0.923 | 0.750 | |||
| advo1 | I try to convince others that my favorite sports team is superior to all others | 0.845 | |||||
| advo2 | I refer to my favorite sports team as “WE” or “US” | 0.907 | |||||
| advo3 | I tell others about the great players on my favorite sports team | 0.898 | |||||
| advo4 | I engage in conversations with strangers about my favorite sports team | 0.809 | |||||
| Antagonize | 0.721 | 0.725 | 0.843 | 0.641 | |||
| anta1 | I initiate communication with friend and family that are not fans of my favorite sports team after they lose | 0.830 | |||||
| anta2 | I initiate communication with friend and family that are not fans of my favorite sports team after they win | 0.772 | |||||
| anta3 | I feel happy when friend and family that are not fans of my favorite sports team are unhappy after they lose | 0.799 | |||||
| Assimilate | 0.830 | 0.830 | 0.898 | 0.746 | |||
| assi1 | I get together with a special group of friends and family to watch my favorite sports team games | 0.851 | |||||
| assi2 | I wear my favorite sports team merchandise on game day | 0.871 | |||||
| assi3 | I initiate communication with friend and family that are fans of my favorite sports team during games | 0.869 | |||||
Source(s): Author’s own work
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