Testing of hypotheses
Hypotheses | Hypothesized paths | Standardized coefficient | t-statistics | 95% confidence interval | Supported (YES or NO) | |
|---|---|---|---|---|---|---|
| Lower CI | Upper CI | |||||
| H1 | Absorption → sports team love | 0.211 | 2.777** | 0.067 | 0.363 | Yes |
| H2 | Attention → sports team love | 0.494 | 6.039*** | 0.320 | 0.639 | Yes |
| H3 | Sports team love → advertise | 0.458 | 7.853*** | 0.336 | 0.563 | Yes |
| H4 | Sports team love → advocate | 0.602 | 10.865*** | 0.487 | 0.703 | Yes |
| H5 | Sports team love → antagonize | 0.437 | 7.085*** | 0.311 | 0.555 | Yes |
| H6 | Sports team love → assimilate | 0.542 | 8.109*** | 0.399 | 0.659 | Yes |
| H7a | Attention → sports team love → advertise | 0.226 | 4.434*** | 0.128 | 0.327 | Yes |
| H7b | Attention → sports team love → advocate | 0.297 | 4.595*** | 0.169 | 0.421 | Yes |
| H7c | Attention → sports team love → antagonize | 0.216 | 4.225*** | 0.120 | 0.320 | Yes |
| H7d | Attention → sports team love → assimilate | 0.267 | 4.221*** | 0.145 | 0.390 | Yes |
| H8a | Absorption → sports team love → advertise | 0.096 | 2.459** | 0.027 | 0.179 | Yes |
| H8b | Absorption → sports team love → advocate | 0.127 | 2.710** | 0.038 | 0.221 | Yes |
| H8c | Absorption → sports team love → antagonize | 0.092 | 2.444** | 0.025 | 0.173 | Yes |
| H8d | Absorption → sports team love → assimilate | 0.114 | 2.651** | 0.033 | 0.201 | Yes |
| Hypothesized paths | Standardized coefficient | t-statistics | 95% confidence interval | Supported (YES or NO) | ||
|---|---|---|---|---|---|---|
| Lower CI | Upper CI | |||||
| Absorption → sports team love | 0.211 | 2.777** | 0.067 | 0.363 | Yes | |
| Attention → sports team love | 0.494 | 6.039*** | 0.320 | 0.639 | Yes | |
| Sports team love → advertise | 0.458 | 7.853*** | 0.336 | 0.563 | Yes | |
| Sports team love → advocate | 0.602 | 10.865*** | 0.487 | 0.703 | Yes | |
| Sports team love → antagonize | 0.437 | 7.085*** | 0.311 | 0.555 | Yes | |
| Sports team love → assimilate | 0.542 | 8.109*** | 0.399 | 0.659 | Yes | |
| Attention → sports team love → advertise | 0.226 | 4.434*** | 0.128 | 0.327 | Yes | |
| Attention → sports team love → advocate | 0.297 | 4.595*** | 0.169 | 0.421 | Yes | |
| Attention → sports team love → antagonize | 0.216 | 4.225*** | 0.120 | 0.320 | Yes | |
| Attention → sports team love → assimilate | 0.267 | 4.221*** | 0.145 | 0.390 | Yes | |
| Absorption → sports team love → advertise | 0.096 | 2.459** | 0.027 | 0.179 | Yes | |
| Absorption → sports team love → advocate | 0.127 | 2.710** | 0.038 | 0.221 | Yes | |
| Absorption → sports team love → antagonize | 0.092 | 2.444** | 0.025 | 0.173 | Yes | |
| Absorption → sports team love → assimilate | 0.114 | 2.651** | 0.033 | 0.201 | Yes | |
Note(s): *** denotes p-value <0.001, ** denotes p-value <0.05
Source(s): Author’s own work
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