Framework for re-imagining communication as engaging community for social change
| Dimensions of Autonomous Public Communities (Yang and Taylor, 2021) | Five robust categories for understanding communication as engaging community for social change | |||||||
|---|---|---|---|---|---|---|---|---|
| Actioning | Change capability | Interrelating | Involvement infrastructure | Becoming together | ||||
| Network Structure Tertius Iungens orientation brings the network together | Interacting and sharing knowledge strategically energizes participants for connecting in new ways | Building trust is enabled by models that embrace ambidexterity | Engaging deconstructs previous relationships as collective behaviour | Creating meaning through simultaneously related interactions | Actioning dialogic web capacities as reflective constitutive spaces | |||
| Discourse Focal organisation significantly affects tie formation and discourse as the networks evolve | Blending social media with off-line spaces builds an active history | Pushing cultural boundaries improves change capacity | Opening space drives participant equity to allow diversity of voices in co-creating solutions | Visibility arises by embracing counter narratives | Initiating narrative conceptualisation highlights language and ways of knowing that captivate audiences | |||
| Network Structure and Discourse co-created by the organisations and the communities that they engage | Applying the dialogic capacities of propinquity to a blend of constitutive spaces | Sharing expertise amongst diverse participants | Community stepping up to co-create dialogue as organisations take a backstage approach | Social capital creates trusted relationships for expanding through eWOM | Stimulating creative engagement brings into being simultaneously related interactions | |||
| Dimensions of Autonomous | Five robust categories for understanding communication as engaging community for social change | |||||||
|---|---|---|---|---|---|---|---|---|
| Actioning | Change capability | Interrelating | Involvement infrastructure | Becoming together | ||||
| Interacting and sharing knowledge strategically energizes participants for connecting in new ways | Building trust is enabled by models that embrace ambidexterity | Engaging deconstructs previous relationships as collective behaviour | Creating meaning through simultaneously related interactions | Actioning dialogic web capacities as reflective constitutive spaces | ||||
| Blending social media with off-line spaces builds an active history | Pushing cultural boundaries improves change capacity | Opening space drives participant equity to allow diversity of voices in co-creating solutions | Visibility arises by embracing counter narratives | Initiating narrative conceptualisation highlights language and ways of knowing that captivate audiences | ||||
| Applying the dialogic capacities of propinquity to a blend of constitutive spaces | Sharing expertise amongst diverse participants | Community stepping up to co-create dialogue as organisations take a backstage approach | Social capital creates trusted relationships for expanding through eWOM | Stimulating creative engagement brings into being simultaneously related | ||||
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