TableĀ 1

Framework for re-imagining communication as engaging community for social change

Dimensions of Autonomous
Public Communities
(Yang and Taylor, 2021)
Five robust categories for understanding communication as engaging community for social change
ActioningChange capabilityInterrelatingInvolvement infrastructureBecoming together
Network Structure
Tertius Iungens orientation brings the network together
Interacting and sharing knowledge strategically energizes participants for connecting in new waysBuilding trust is enabled by models that embrace ambidexterityEngaging deconstructs previous relationships as collective behaviourCreating meaning through simultaneously related interactionsActioning dialogic web capacities as reflective constitutive spaces
Discourse
Focal organisation significantly affects tie formation and discourse as the networks evolve
Blending social media with off-line spaces builds an active historyPushing cultural boundaries improves change capacityOpening space drives participant equity to allow diversity of voices in co-creating solutionsVisibility arises by embracing counter narrativesInitiating narrative conceptualisation highlights language and ways of knowing that captivate audiences
Network Structure and Discourse co-created by the organisations and the communities that they engageApplying the dialogic capacities of propinquity to a blend of constitutive spacesSharing expertise amongst diverse participantsCommunity stepping up to co-create dialogue as organisations take a backstage approachSocial capital creates trusted relationships for expanding through eWOMStimulating creative engagement brings into being simultaneously related
interactions

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