Summary of hypothesis testing results
| Hypotheses | Results |
|---|---|
| H1: Social exclusion positively predicts consumers' negative self-esteem | Supported |
| H2: Negative self-esteem positively predicts consumers' conspicuous consumption | Supported |
| H3: Negative self-esteem mediates the relationship between social exclusion and conspicuous consumption | Supported |
| H4: Face concern positively moderates the impact of social exclusion on negative self-esteem | Supported |
| H5: Face concern positively moderates the indirect impact of social exclusion on conspicuous consumption via negative self-esteem | Supported |
| Hypotheses | Results |
|---|---|
| Supported | |
| Supported | |
| Supported | |
| Supported | |
| Supported |
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